From the Kickstarter page:

In 1999 I moved to the L.E.S. of NYC during the hottest summer on record to pursue rap fame as the next hottest thing to the weather. With little more than a mattress and my MPC 2000 I was lucky enough to go on to make some records (when they still made those) with names like Mr. Lif, Aesop Rock, Cage, C-Rayz Walz and others before ultimately signing to El-P’s Definitive Jux label as one third of the rap power-trio Hangar 18. I got my first shot at a legitimate tour courtesy of Def Jux and The Hangar hit the road in support of The Multi-Platinum Debut LP, the most platinumest album of 2004. We did lots of shows in lots of places from Compton to Connecticut (peace Connecticut) and sold some CDs (when they still made those) but shortly thereafter came to the realization that the “rap game” was not for me. It was on a tour bus actually – sitting next to Shock G…but that’s another story. This is not a film about yours truly.

That said, many of my friends new and old either were or are actively pursuing a career in hip-hop…and “the game” is a cruel, cruel bitch with little to give but heartache, bad credit and chronic wanderlust.

So not too long ago I embarked on a journey to talk to some of my friends. Many of whom, like me, grew up in what’s considered the Golden Age of hip-hop. And many of whom, like myself, remember a time before hip-hop and it’s current ubiquity across our pop culture landscape. And many of whom, like I, have watched as our peers have struggled to maintain relevance and earn a paycheck as the torch is passed to a new generation of rappers that cut their teeth on You Tube instead of YO! MTV Raps. The journey to date has given me the chance to talk to a wide range of rappers, past and present, from indy to mainstream. Some you’ll know, others you should act like you do. So far that list includes; Yesh aka Yeshua DapoED, Soul Khan, J57, Alaska, Blockhead, DJ Js1, DJ Elle, Despot, J Zone, Jams F. Kennedy, Bobbito, Masta Ace, Eternia, Torae, Luckyiam, Brooker T, Jensen Karp aka Hot Karl, Cryptic One, RA the Rugged Man, Homeboy Sandman, Jarobi, Slug, Blueprint, Louis Logic, Open Mike Eagle…and the list grows like a 90′s posse cut everyday.

If you know what day Ed Lover Dance day falls on, what EPMD stands for AND you can name all the groups that make up The Native Tongues Family? You might just be an Adult Rapper. I think you’ll enjoy our story.

So if you’ve ever wondered what the other 23 hours (off stage) of a working rapper’s life looks like in the 21st Century – look no further. It’s a story we’re anxious to tell. It can be both inspiring and heartbreaking so YouTube millionaires take heed. Only some 30 years after the birth of the music we’re wondering – where does it go next? As rappers get older, their music arguably stays the same age. Will we see rappers age gracefully and perform well into their winter years like so many Jazz greats? Will Kane still rock the Apollo at 70? Do rappers have expiration dates, and if so, do they know it? How does a rapper get a real job after years on the grind? We explore all this and more through a series of in depth interviews with a line-up that would makes Eddie Ill and DL jealous.

We will be eternally grateful if you support our film. With your support we will wrap up shooting in NY, LA, Boston, Chicago, Detroit and everywhere else a great interview awaits. While a little luck and a lot of emails have gotten us this far, a little money will bring this labor of love down the home Stretch (& Bobbito).

Thank you.

Paul Iannacchino, Jr.

Help us make this happen.

I didn’t get into the Beastie Boys music until they made the jump to the Left Coast and released Paul’s Boutique (Capitol, 1989) And, like most people, I didn’t recognize that record’s greatness until it’d been out a while. By the time they started running projects like Grand Royal Magazine, Grand Royal Records, and X-Large clothing, I had become a fan. Their undisputed comeback was with Check Your Head (Capitol, 1992). That record set the tone for the 1990s in a way that no other album did, and it shed new light on Paul’s Boutique, introducing a whole new crop of fans to the Beastie phenomenon. In the wake of the live instruments played on Check Your Head, a practice the Beasties had abandoned after Poly Wog Stew (Rat Cage, 1982), the sample-saturated Paul’s Boutique garnered new meaning. After the various sampling copyright lawsuits at the end of the 1980s, it was no longer a record one could make. Today it would be a free mixtape, and still have to dodge litigation from multiple parties. The Beastie Boys had moved on and on.

Their early success became a burden rather than a boon to their being taken seriously. Where Paul’s Boutique flirted with maturity, Check Your Head showed they meant business. It was still playful, still fun, and still silly, but it also proved that they weren’t a parody act, that they could downright rock things other than the mic, and that they were here to stay. Eventually these two records will get their due as two of the most important documents of the sound of their time, deserving their placement in the alphabet and their placement among music legends: right between The Beach Boys (Pet Sounds) and The Beatles (Sgt. Pepper’s Lonely Hearts Club Band).

Grand Royal was a magazine that I wish had lasted longer than it did. Its pages were driven by the interests of Adam Horivitz, Mike Diamonds, and Adam Yauch. That meant that just about anything could end up in there. From a fold-out dedication to Billy Joel (a.k.a. “The Fourth Beastie”) to an interview with a not-yet-famous, basement-recording Kid Rock, and from Biz Markie flexidisc to a calendar featuring demolition scenes, all put together with the inimitable Beasties flair. Their record label of the same name boasted a varied roster including acts like Atari Teenage Riot, At the Drive-In, Luscious Jackson, Jimmy Eat World, and Techno Animal, among many, many others. Their extended family includes The Dust Brothers, Mario Caldato Jr., Money Mark, Spike Jonze, Andy Jenkins, Mark Lewman, Sean Lennon, Ben Lee, Kathleen Hanna, Kim Gordon, Kim Deal, Eric Haze, Q-Tip, Rick Rubin, and John Doe, just to name a few. The reach of this network of creative souls is utterly impossible to gauge.

After Ill Communication (Capitol, 1994), the Beasties’ music and I parted ways again. We grew apart just as we’d grown together years before. I always kept an eye on what they were up to, but it was never mine again.

All of this stilted reminiscing over the Beastie Boys legacy is just to say that they are important, much more important than the bands that get the attention as such. The loss of Adam Yauch is a huge loss for all of us.

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Here’s a recently unearthed, unaired clip of the Boys on Dave Chappelle’s show [runtime: 2:40] showing the raw sound they brought to the masses:

De La Soul’s 1995 record Stakes is High opens with various voices answering the question, “Where were you when you first heard Criminal Minded?” — knowing that moment was the door opening to a new world.

There was the one definitive moment
Well, did it mean it to you?
There was that one definitive moment
When it was something new.
– Pretty Girls Make Graves, “Speakers Push the Air”

Wayne Coyne once described this phenomenon to me as the “punk rock” moment, remembering the first time he heard something other than Foreigner and realized that Foreigner really wasn’t all that good. Listening to fans of The Replacements describe the way certain records changed them forever in Color Me Obsessed (What Were We thinking Films, 2011) is often painful. That moment is so difficult to describe without sounding stupid. So much so that many of them preface their testimonies with phrases like, “this is going to sound cheesy, but…” And it does. Mark Schwahn (creator of One Tree Hill) described the moment well in sober tones, saying that you know your life is different when you hear that sound than it was the moment before you did.

In that same movie, everyone also has a stoic opinion about which Replacements record was “the last good one.” In an old issue of Seattle’s The Stranger, Josh Felt wrote. “Authenticity is subjective. Case in point: The person who thinks Nirvana was the height of authentic rock and therefore disdains any post-grunge band for being phony is obviously someone who had an important moment along the lines of that day in their bedroom listening to Nevermind when they were jarred into consciousness about the homogenous teen culture surrounding them.” Once the moment happens, it often poisons the experiences that follow, some of which were potential epiphanies. The new is tired because it’s not like the old stuff. “Authenticity comes from the moment you’re living in,” continues Felt, “not from the product you’re buying.”

Psychologists call this “imprinting.” Certain experiences during certain times of your life just stay with you. Whatever you listened to in the decade somewhere between ages twelve and twenty-one is likely the most important music you’ll ever hear. Explaining what it means to you is one thing; making someone else understand, someone who didn’t have the same experience, is damn near impossible. Our experience with music is what my friend Josh Gunn calls “radically subjective.” We try and try to translate the experience with language and it always falls short.

I feel like I’ve had that moment many, many times in my life. Hearing Criminal Minded for the first time was one of them, and one that still informs my listening today. There’s no escaping the imprinting of the punk-rock moment.

When was yours?

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Here’s the video for Pretty Girls Make Graves’ “Speakers Push the Air” [runtime: 2:57], which I think captures the feeling pretty well: “Yeah, nothing else matters when I turn it up loud!”:

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Special thanks to Josh Gunn, Wayne Coyne, and Barry Brummett for the many discussions that informed this piece, and to Thomas Durdin for playing me the good stuff back in high school.

In the mid-1990s, there was an almost-genre that I still don’t know what to call. It consisted of bands like Jawbox, Helmet, Barkmarket, Unsane, Tar, Unwound, and many others. It was kinda Metal, kinda Punk, but really neither of those. At the time, everything that didn’t have a genre got lumped into the nondescript “alternative” bin. If it meant anything, it meant that Red House Painters and Helmet had something in common (They don’t, at least not aesthetically).

I don’t know what to call Death Grips. Having signed to Epic records this year and just release The Money Store today, their first “official” release (even though Ex-Military is as proper record as any), they’re set to do something. Like those bands from the 1990s, their sound is a weird conflation of genres: It’s part Punk, part Industrial, part Rap, and part something else (Hella’s Zach Hill plays drums for freak’s sake). It reminds me simultaneously of the Sex Pistols, Einsturzende Neubauten, and Whitehouse, as well as Cloaks, Dead Fader, and Oyaarss with maniacally appropriate vocals. Here’s a video from their Ex-Military (2001) release [runtime: 3:47]:

Honestly, what is that? It’s so dirty and gritty, yet so futuristic. It’s like the first time I heard Public Enemy in 1987, Godflesh in 1989, or dälek in 2002. Here’s one from the new record called “Get Got” [runtime: 2:52]:

Speaking of Godflesh, I have their main-man Justin Broadrick to thank for my finding Cloaks. These two guys do a 21st-century kind of industrial music that is heretofor unheard. This is “Detritus Version” from their latest (Versions Grain), which is a collection of remixes from their last full-length (Versus Grain) [runtime: 3:33]:

I don’t know what this stuff is, but if it isn’t the soundtrack to the apocolypse, then I don’t know what to call it.

Since Hail Mary Mallon’s Are You Going to Eat That? (RhymeSayers, 2011) was my favorite record of last year, you know I’m ready for what these guys have been up to since. With new records in the works from all involved, this summer is guaranteed to have an ill soundtrack. On to the goodies:

Aesop Rock and Whiskers the Cat star in the album tralier for Skelethon: [runtime: 1:57]:

Here’s “Zero Dark Thirty” from Skelethon (play this loud):

 
And here’s an odd clip of John Greenham mastering something new [runtime: 0:49]:

For more on all of the above, check out Aesop’s site and the compendium of dope weirdness, 900 Bats. It’s on like ‘frigerators.

Thelonius Monk [runtime: 0:28]:

The Usual Suspects [runtime: 0:11]:

So, am I crazy? Does anyone know if Benicio Del Toro was deliberately channeling Thelonius Monk for this role? It flips me for real.

I also neglected to thank Kip Williamson, The Clowndog dudes, Taj Mihelich, Sandy Carson, Brian Tunney, A.J. at The Peddler, Tommy at Ozone, as well as Chad and Chris at Fallen, and Ronnie at The Shadow Conspiracy.

This week, I am proud to be guest-tweeting for Mark America’s remixthebook (Univeristy of Minnesota Press, 2011). In addition, I posted a piece on the remixthebook site. remixthebook and its attendant activities situate the mash-up as a defining cultural activity in the digital age. With that in mind, I tried to go back to the writings above and update them using pieces of relevant things I’ve written since. If you will, my post is a metamix of thoughts and things I’ve written about remix in the past decade and a half or so, pieces which also represent material from my other book-in-progress, Hip-hop Theory: The Blueprint to 21st Century Culture. It’s a sample-heavy essay that aims to illustrate the point.

Here are a few excerpts:

Culture as meaning-making requires participation. In addition to the communication processes of encoding and decoding, we now participate in recoding culture. Using allusions in our conversation, writing, and other practices engages us in culture creation as well as consumption. The sampling and remixing practices of Hip-hop exemplify this idea more explicitly than any other activity. Chambers wrote, “In readily accessed electronic archives, in the magnetic memory banks of records, films, tapes and videos, different cultures can be revisited, re-vived, re-cycled, re-presented” (p. 193). Current culture is a mix of media and speech, alluded to, appropriated from, and mixed with archival artifacts and acts.

…

We use numerous allusions to pop culture texts in everyday discourse, what Roth-Gordon calls “conversational sampling.” Allusions, even as direct samples or quotations, create new meanings. Each form is a variation of the one that came before. Lidchi wrote, “Viewing objects as palimpsests of meaning allows one to incorporate a rich and complex social history into the contemporary analysis of the object.” It is through use that we come to know them. Technology is not likely to slow its expanse into every aspect of our lives and culture, and with it, the reconfiguration of cultural artifacts is also not likely to stem. Allusions – in the many forms discussed above and many more yet to come – are going to become a larger and larger part of our cultural vocabulary. Seeing them as such is the first step in understanding where we are headed.

…

Rasmussen wrote, “there is no ‘correct’ way to categorise [sic] the increasing diversity of communication modes inscribed by the media technologies. Categories depend on the nature of the cultural phenomena one wants to investigate.” Quotation, appropriation, reference, and remix comprise twenty first century culture. From our technology and media to our clothes and conversations, ours is now a culture of allusion. As Schwartz so poetically put it: “Whatever artists do, they are held in the loose but loving embrace of artists past.” Would that it were so.

The whole post is here.

Many thanks to Mark America and Kerry Doran for the opportunity and to everyone else for joining in on the fun. Here’s the trailer for the project [runtime: 1:21]:

It’s also in Cyberculture & History, and right now, in the New Arrivals.

So, if you’re in Austin and don’t have a copy, stop by and get yours.

Many thanks to Michael McCarthy and everyone at BookPeople for their support. And to you for yours.

Many thanks to Laura Brown for recording me, for enduring the “Yonkers” video, and for inviting me to do this at all.