It’s difficult for me to even think about marketing or branding without thinking about Scott Belsky. His Making Ideas Happen (Portfolio, 2010) and the whole 99%/Bēhance/Action Method is as close to a working system for this stuff as I’ve seen. Belsky says to identify your differentiating attributes and emphasize them. Doug Rushkoff once told me to give people something they can’t get anywhere else, and Howard Bloom once said that if you’re not actively marketing yourself, then you’re depriving the world of your ideas. This is how you stand out without …

I mentioned earlier that it’s often difficult for adults to trust the youth, but that it’s imperative. Letting youthful vision lead is the only way into the future. Well, Tyler the Creator and his Odd Future crew aren’t waiting for permission, approval, or funding — much less trust — from anyone. They are doing it, and doing it big.

Everyone can stop mongering the minutia of Radiohead’s every move. Though they’ve done nothing but smart things since parting ways with the past, they were already famous in three solar systems when …

I guess it’s logical that the older you get, the more the music you grew up listening to is likely to end up in the last place you’d expect. Gang of Four’s “Natural’s Not In It” in Microsoft’s official Xbox Kinect televison campaign. Good friend and ex-bass player Dave Allen seems summarily nonplussed. [runtime: 0:32]

Though he said that he shouldn’t go on camera after we’d been up all night (this was during SXSW after all), he makes a lot of sense (as usual): Dave Allen’s interview with Brian from CD Baby on musicians and the internet

Directed by Johannes Gamble and Federico Vitetta, this one-minute clip of Rick Howard, Mike Carroll, and Spike Jonze quickly captures the spirit of skateboarding with your friends. Its handful of brief vignettes illustrate how sessions out on the board are as much about clowning on each other and dorking around as they are trying to land genetically enhanced, “molecular” kickflips — even though the latter is what people will be talking about.

In my part-time alternate life as a consultant, I have often pondered why a person chooses to buy a Billabong sweatshirt as opposed to a Quiksilver one. The choice is not an obvious one. The products themselves are essentially the same. The name is the only real difference. The gradient between one and the other is an infinitesimal pattern of grey, yet the decision — and millions more exactly like it — happen everyday.
Jonah Lehrer has emerged over the past few years as neuroscience’s strongest and most interesting voice. His …

With the widespread adoption of formalized social networks (e.g., Facebook, MySpace, LinkedIn, etc.), there is a need to assess our sense of identity — intentionally and unintentionally — revealed in these public profiles. You might not be your khakis, but to some people you are.

I made a “Master Cluster” notebook. Check it out.

When pressed about his motivation for painting in the documentary Style Wars (1982), graffiti artist Duster explained that the elder writers give you a name and tell you to see how big you can get it. After watching this movie again recently it struck me that branding and advertising are charged with similar motivation and similar challenges.

The other day, Soft Skull‘s Richard Nash posted a link to a speech by Mike Shatzkin on the future of books and booksellers, calling it “dead-on.” Having heard the doors to traditional book publishing creek as they close, I have to agree with Richard: insights abound. It looks like the Cluetrain has finally reached the dead media…
One of Shatzkin’s main insights concerns the impact of the web on publishing. No, it’s not the old, knee-jerk “end of print” claim, but one that may still point to print’s end. Where the …