Articles tagged with: Marketing

Essays »

April 22nd, 2012 | 5 Comments | Category: Essays
Publish or Be Published: Beyond the TED Problem

Publishing has its problems. Academic publishing has its as well, and in turn public intellectualism has problems. With the rise of ebooks, self-publishing, blogging (oh, how I loathe that term), and the like, all of this seems to be coming to a head. I have chosen a path that attempts to eschew these issues. This is not to say that I am above academic publishing, but to say that I am not interested in being read by such a small audience. I am also not necessarily interested in scientific rigor …

Reviews »

March 27th, 2011 | 3 Comments | Category: Reviews
Don’t Deprive the World of Your Ideas: Four Books

It’s difficult for me to even think about marketing or branding without thinking about Scott Belsky. His Making Ideas Happen (Portfolio, 2010) and the whole 99%/Bēhance/Action Method is as close to a working system for this stuff as I’ve seen. Belsky says to identify your differentiating attributes and emphasize them. Doug Rushkoff once told me to give people something they can’t get anywhere else, and Howard Bloom once said that if you’re not actively marketing yourself, then you’re depriving the world of your ideas. This is how you stand out without …

Essays, Videos »

February 20th, 2011 | 12 Comments | Category: Essays, Videos
Thinking Odd: Learning from the Future

I mentioned earlier that it’s often difficult for adults to trust the youth, but that it’s imperative. Letting youthful vision lead is the only way into the future. Well, Tyler the Creator and his Odd Future crew aren’t waiting for permission, approval, or funding — much less trust — from anyone. They are doing it, and doing it big.

Everyone can stop mongering the minutia of Radiohead’s every move. Though they’ve done nothing but smart things since parting ways with the past, they were already famous in three solar systems when …

Announcements, Videos »

October 26th, 2010 | 2 Comments | Category: Announcements, Videos
Gang of Four Kinect Commercial

I guess it’s logical that the older you get, the more the music you grew up listening to is likely to end up in the last place you’d expect. Gang of Four’s “Natural’s Not In It” in Microsoft’s official Xbox Kinect televison campaign. Good friend and ex-bass player Dave Allen seems summarily nonplussed. [runtime: 0:32]

Marginalia, Videos »

April 27th, 2010 | No Comment | Category: Marginalia, Videos
Strategy vs Tactics: Dave Allen Interview

Though he said that he shouldn’t go on camera after we’d been up all night (this was during SXSW after all), he makes a lot of sense (as usual): Dave Allen’s interview with Brian from CD Baby on musicians and the internet

Marginalia, Videos »

April 16th, 2010 | No Comment | Category: Marginalia, Videos
Spike Jonze’s Twizzler Lakai Commercial

Directed by Johannes Gamble and Federico Vitetta, this one-minute clip of Rick Howard, Mike Carroll, and Spike Jonze quickly captures the spirit of skateboarding with your friends. Its handful of brief vignettes illustrate how sessions out on the board are as much about clowning on each other and dorking around as they are trying to land genetically enhanced, “molecular” kickflips — even though the latter is what people will be talking about.

Reviews »

June 28th, 2009 | One Comment | Category: Reviews
Decisions, decisions…

In my part-time alternate life as a consultant, I have often pondered why a person chooses to buy a Billabong sweatshirt as opposed to a Quiksilver one. The choice is not an obvious one. The products themselves are essentially the same. The name is the only real difference. The gradient between one and the other is an infinitesimal pattern of grey, yet the decision — and millions more exactly like it — happen everyday.
Jonah Lehrer has emerged over the past few years as neuroscience’s strongest and most interesting voice. His …

Essays »

July 14th, 2008 | 3 Comments | Category: Essays

With the widespread adoption of formalized social networks (e.g., Facebook, MySpace, LinkedIn, etc.), there is a need to assess our sense of identity — intentionally and unintentionally — revealed in these public profiles. You might not be your khakis, but to some people you are.

Marginalia »

May 26th, 2008 | One Comment | Category: Marginalia

I made a “Master Cluster” notebook. Check it out.

Essays »

May 16th, 2008 | 2 Comments | Category: Essays

When pressed about his motivation for painting in the documentary Style Wars (1982), graffiti artist Duster explained that the elder writers give you a name and tell you to see how big you can get it. After watching this movie again recently it struck me that branding and advertising are charged with similar motivation and similar challenges.