Articles tagged with: Marketing

Marginalia, Videos »

April 27th, 2010 | No Comment | Category: Marginalia, Videos
Strategy vs Tactics: Dave Allen Interview

Though he said that he shouldn’t go on camera after we’d been up all night (this was during SXSW after all), he makes a lot of sense (as usual): Dave Allen’s interview with Brian from CD Baby on musicians and the internet

Marginalia, Videos »

April 16th, 2010 | No Comment | Category: Marginalia, Videos
Spike Jonze’s Twizzler Lakai Commercial

Directed by Johannes Gamble and Federico Vitetta, this one-minute clip of Rick Howard, Mike Carroll, and Spike Jonze quickly captures the spirit of skateboarding with your friends. Its handful of brief vignettes illustrate how sessions out on the board are as much about clowning on each other and dorking around as they are trying to land genetically enhanced, “molecular” kickflips — even though the latter is what people will be talking about.

Reviews »

June 28th, 2009 | One Comment | Category: Reviews
Decisions, decisions…

In my part-time alternate life as a consultant, I have often pondered why a person chooses to buy a Billabong sweatshirt as opposed to a Quiksilver one. The choice is not an obvious one. The products themselves are essentially the same. The name is the only real difference. The gradient between one and the other is an infinitesimal pattern of grey, yet the decision — and millions more exactly like it — happen everyday.
Jonah Lehrer has emerged over the past few years as neuroscience’s strongest and most interesting voice. His …

Essays »

July 14th, 2008 | 3 Comments | Category: Essays

With the widespread adoption of formalized social networks (e.g., Facebook, MySpace, LinkedIn, etc.), there is a need to assess our sense of identity — intentionally and unintentionally — revealed in these public profiles. You might not be your khakis, but to some people you are.

Marginalia »

May 26th, 2008 | One Comment | Category: Marginalia

I made a “Master Cluster” notebook. Check it out.

Essays »

May 16th, 2008 | One Comment | Category: Essays

When pressed about his motivation for painting in the documentary Style Wars (1982), graffiti artist Duster explained that the elder writers give you a name and tell you to see how big you can get it. After watching this movie again recently it struck me that branding and advertising are charged with similar motivation and similar challenges.

Essays »

May 14th, 2008 | 3 Comments | Category: Essays

The other day, Soft Skull‘s Richard Nash posted a link to a speech by Mike Shatzkin on the future of books and booksellers, calling it “dead-on.” Having heard the doors to traditional book publishing creek as they close, I have to agree with Richard: insights abound. It looks like the Cluetrain has finally reached the dead media…

Interviews, Videos »

May 07th, 2008 | 13 Comments | Category: Interviews, Videos

I can’t remember the first time I heard Gang of Four, but I do distinctly remember a lot of things making sense once I did. Their jagged and angular bursts of guitar, funky rhythms, deadpan vocals, and overtly personal-as-political lyrics predated so many other bands I’d been listening to. Dave Allen was the man behind the bass, and now he’s the man behind Pampelmoose, a Portland-based music and media blog.

Essays, Videos »

April 08th, 2008 | 3 Comments | Category: Essays, Videos

Marié Digby was lauded as the internet’s next big find, a phenomenon that had grown organically through digital word-of-mouth, but the media’s multi-roomed echo chamber told on itself. Maybe it was too much, too quickly, but just after Digby’s couple of homey, simple YouTube videos started spreading online, she was featured on radio stations, MTV, iTunes, announcing that she’d been signed to Disney’s Hollywood Records. The official press release headline read, “Breakthrough YouTube Phenomenon Marié Digby Signs With Hollywood Records.” What didn’t come out until later was that her name …

Marginalia, Videos »

March 04th, 2008 | 3 Comments | Category: Marginalia, Videos

Something about this Belvedere Vodka commercial has haunted me since its constant airing during the holidays last year. I must’ve seen it fifty times. I’m not shilling for Belvedere here. Hell, I’ve never even tasted the stuff, but I can’t get this ad out of my head.