Articles tagged with: Marketing

Essays »

May 14th, 2008 | 3 Comments | Category: Essays

The other day, Soft Skull‘s Richard Nash posted a link to a speech by Mike Shatzkin on the future of books and booksellers, calling it “dead-on.” Having heard the doors to traditional book publishing creek as they close, I have to agree with Richard: insights abound. It looks like the Cluetrain has finally reached the dead media…
One of Shatzkin’s main insights concerns the impact of the web on publishing. No, it’s not the old, knee-jerk “end of print” claim, but one that may still point to print’s end. Where the …

Interviews, Videos »

May 07th, 2008 | 23 Comments | Category: Interviews, Videos

I can’t remember the first time I heard Gang of Four, but I do distinctly remember a lot of things making sense once I did. Their jagged and angular bursts of guitar, funky rhythms, deadpan vocals, and overtly personal-as-political lyrics predated so many other bands I’d been listening to. Dave Allen was the man behind the bass, and now he’s the man behind Pampelmoose, a Portland-based music and media blog.

Essays, Videos »

April 08th, 2008 | 6 Comments | Category: Essays, Videos

Marié Digby was lauded as the internet’s next big find, a phenomenon that had grown organically through digital word-of-mouth, but the media’s multi-roomed echo chamber told on itself. Maybe it was too much, too quickly, but just after Digby’s couple of homey, simple YouTube videos started spreading online, she was featured on radio stations, MTV, iTunes, announcing that she’d been signed to Disney’s Hollywood Records. The official press release headline read, “Breakthrough YouTube Phenomenon Marié Digby Signs With Hollywood Records.” What didn’t come out until later was that her name …

Marginalia, Videos »

March 04th, 2008 | 3 Comments | Category: Marginalia, Videos

Something about this Belvedere Vodka commercial has haunted me since its constant airing during the holidays last year. I must’ve seen it fifty times. I’m not shilling for Belvedere here. Hell, I’ve never even tasted the stuff, but I can’t get this ad out of my head.

Marginalia, Videos »

February 07th, 2008 | 4 Comments | Category: Marginalia, Videos

V. Vale sent this out in his most recent newsletter (thanks, Vale). It’s a mini-documentary of a six-second drum break from the B-side of a Winstons’ record, a track called “Amen Brother,” that’s been sampled, looped, and reapproriated — by everyone from N.W.A. to car manufacturers — since its release in 1969. This is Nate Harrison’s meditation on that break, the “Amen Break.” It is “Amazing Grace” to his Bill Moyers, and this is a deep monologue on the ownership of cultural artifacts, the legality of sampling, and this six …

Reviews »

October 15th, 2003 | No Comment | Category: Reviews

Columbus killed more Indians than Hitler did Jews, but on his birthday you get sales on shoes — The Goats
What at first might seem mundane subject matter is made illuminating and interesting by Thomas Hine’s engaging narrative, personal and historical examples, and downright deep digging. Excavating our culture of consumption from the perspectives of power, responsibility, discovery, self-expression, insecurity, attention, belonging, celebration, and convenience, Hine unearths the desires and rituals that have made us all shoppers in one sense or another. In the spirit of the quote above, I Want …

Interviews »

April 19th, 2002 | 5 Comments | Category: Interviews

You’ve seen them: “Andre the Giant has a Posse” stickers, “Obey Giant” posters, Andre’s face covering entire sides of buildings. You’ve seen them and you’ve wondered what it was all about. And once you found out, perhaps you wondered why.
Nearly the entire world has unknowingly fallen prey to Shepard Fairey’s phenomenological street-media experiment. Long-time friend Paul D. Miller recently described Shepard’s postering activities as “obsessive.”

Reviews »

October 14th, 2001 | No Comment | Category: Reviews

To bring humor to a topic requires mastery beyond that of a mere expert. In Gonzo Marketing: Winning through Worst Practices (Perseus Publishing), Christopher Locke exhibits a lot of things, but most of all, his hilarious wit shines bright over the often drab concepts of business. His mastery is not of how business is done best, but how it’s done worst.

Reviews »

January 15th, 2000 | No Comment | Category: Reviews

Journalist Malcolm Gladwell has put together what is easily one of the most readable books about social phenomena out right now. Borrowing by analogy from epidemiology, The Tipping Point: How Little Things Can Make a Big Difference (Little Brown & Company) is a clear, concise analysis of social epidemics and why they “tip” (“The Tipping Point” is the name given to the moment in an epidemic when a virus reaches critical mass). Gladwell says, “If you talk to the people who study epidemics – epidemiologists – you realize that they …