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	<title>Comments on: The Just Noticeable Difference</title>
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	<link>http://roychristopher.com/the-just-noticeable-difference</link>
	<description>I marshal the middle between Mathers and McLuhan.</description>
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		<title>By: Temporary Eponymous Zone: SXSW 2012 &#124; Roy Christopher</title>
		<link>http://roychristopher.com/the-just-noticeable-difference/comment-page-1#comment-8923</link>
		<dc:creator>Temporary Eponymous Zone: SXSW 2012 &#124; Roy Christopher</dc:creator>
		<pubDate>Sun, 18 Mar 2012 18:07:41 +0000</pubDate>
		<guid isPermaLink="false">http://roychristopher.com/?p=685#comment-8923</guid>
		<description>[...] to stand out. Events like SXSW emphasize just how noisy and cluttered the current music milieu is. How do you cut through it all? If you want engagement, be engaging. Show us something. Doug Stanhope has a joke about how you [...]</description>
		<content:encoded><![CDATA[<p>[...] to stand out. Events like SXSW emphasize just how noisy and cluttered the current music milieu is. How do you cut through it all? If you want engagement, be engaging. Show us something. Doug Stanhope has a joke about how you [...]</p>
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		<title>By: Don&#8217;t Deprive the World of Your Ideas: Four Books &#124; Roy Christopher</title>
		<link>http://roychristopher.com/the-just-noticeable-difference/comment-page-1#comment-7412</link>
		<dc:creator>Don&#8217;t Deprive the World of Your Ideas: Four Books &#124; Roy Christopher</dc:creator>
		<pubDate>Sun, 27 Mar 2011 21:47:38 +0000</pubDate>
		<guid isPermaLink="false">http://roychristopher.com/?p=685#comment-7412</guid>
		<description>[...] me out. Aaker, Smith, and Adler have put together a crash course in achieving the ever-elusive just noticeable difference for your big [...]</description>
		<content:encoded><![CDATA[<p>[...] me out. Aaker, Smith, and Adler have put together a crash course in achieving the ever-elusive just noticeable difference for your big [...]</p>
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		<title>By: This is How the Music Industry Works Now &#124; Roy Christopher</title>
		<link>http://roychristopher.com/the-just-noticeable-difference/comment-page-1#comment-7327</link>
		<dc:creator>This is How the Music Industry Works Now &#124; Roy Christopher</dc:creator>
		<pubDate>Mon, 21 Feb 2011 04:08:37 +0000</pubDate>
		<guid isPermaLink="false">http://roychristopher.com/?p=685#comment-7327</guid>
		<description>[...] you didn&#8217;t, you should probably do so.). When &#8220;anyone&#8221; can do this, the just noticeable difference can make all the difference in the world. Tyler took what could&#8217;ve been another weird rap [...]</description>
		<content:encoded><![CDATA[<p>[...] you didn&#8217;t, you should probably do so.). When &#8220;anyone&#8221; can do this, the just noticeable difference can make all the difference in the world. Tyler took what could&#8217;ve been another weird rap [...]</p>
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		<title>By: Building a Name: 21st Century Cave Painting &#124; Roy Christopher</title>
		<link>http://roychristopher.com/the-just-noticeable-difference/comment-page-1#comment-5417</link>
		<dc:creator>Building a Name: 21st Century Cave Painting &#124; Roy Christopher</dc:creator>
		<pubDate>Sat, 17 May 2008 03:43:27 +0000</pubDate>
		<guid isPermaLink="false">http://roychristopher.com/?p=685#comment-5417</guid>
		<description>[...] ago, signifying something long since past (thereby signifying nothing). That is why companies are trying everything they can think of to get our attention. In places where the spray can rules the walls, graffiti disappears as well. It&#8217;s just there, [...]</description>
		<content:encoded><![CDATA[<p>[...] ago, signifying something long since past (thereby signifying nothing). That is why companies are trying everything they can think of to get our attention. In places where the spray can rules the walls, graffiti disappears as well. It&#8217;s just there, [...]</p>
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		<title>By: Roy Christopher</title>
		<link>http://roychristopher.com/the-just-noticeable-difference/comment-page-1#comment-5286</link>
		<dc:creator>Roy Christopher</dc:creator>
		<pubDate>Sat, 26 Apr 2008 00:00:43 +0000</pubDate>
		<guid isPermaLink="false">http://roychristopher.com/?p=685#comment-5286</guid>
		<description>Also, I was just thinking, if you&#039;re interested in an engaging narrative revolving around these memes, check out William Gibson&#039;s 2004 novel &lt;a href=&quot;http://www.powells.com/biblio/9780399149863?&amp;PID=1288&quot; title=&quot;Buy This Book from Powell&#039;s&quot; rel=&quot;nofollow&quot;&gt;&lt;i&gt;Pattern Recognition&lt;/i&gt;&lt;/a&gt;. It&#039;s &lt;i&gt;the&lt;/i&gt; piece of fiction based on this stuff.</description>
		<content:encoded><![CDATA[<p>Also, I was just thinking, if you&#8217;re interested in an engaging narrative revolving around these memes, check out William Gibson&#8217;s 2004 novel <a href="http://www.powells.com/biblio/9780399149863?&amp;PID=1288" title="Buy This Book from Powell's" rel="nofollow"><i>Pattern Recognition</i></a>. It&#8217;s <i>the</i> piece of fiction based on this stuff.</p>
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		<title>By: Roy Christopher</title>
		<link>http://roychristopher.com/the-just-noticeable-difference/comment-page-1#comment-5284</link>
		<dc:creator>Roy Christopher</dc:creator>
		<pubDate>Fri, 25 Apr 2008 22:44:59 +0000</pubDate>
		<guid isPermaLink="false">http://roychristopher.com/?p=685#comment-5284</guid>
		<description>I just saw &lt;i&gt;Cloverfield&lt;/i&gt; (surprisingly impressive movie) and much of the marketing / hype surrounding it was unconventional and innovative (e.g., the &lt;a href=&quot;http://www.slusho.jp/&quot; rel=&quot;nofollow&quot;&gt;Slusho!&lt;/a&gt; drinks [the company Rob is moving to Japan to work for] which were also in &quot;Alias,&quot; websites like &lt;a href=&quot;http://www.1-18-08.com/&quot; rel=&quot;nofollow&quot;&gt;1-18-08.com&lt;/a&gt; and &lt;a href=&quot;http://www.jamielovesteddy.com&quot; rel=&quot;nofollow&quot;&gt;Jamielovesteddy.com&lt;/a&gt;, etc. -- much like the &quot;&lt;a href=&quot;http://en.wikipedia.org/wiki/Year_Zero_%28alternate_reality_game%29&quot; rel=&quot;nofollow&quot;&gt;alternate reality game&lt;/a&gt;&quot; accompanying Nine Inch Nails&#039; &lt;i&gt;Year Zero&lt;/i&gt;). 

It all makes one wonder how far out the next breakthrough will have to be.</description>
		<content:encoded><![CDATA[<p>I just saw <i>Cloverfield</i> (surprisingly impressive movie) and much of the marketing / hype surrounding it was unconventional and innovative (e.g., the <a href="http://www.slusho.jp/" rel="nofollow">Slusho!</a> drinks [the company Rob is moving to Japan to work for] which were also in &#8220;Alias,&#8221; websites like <a href="http://www.1-18-08.com/" rel="nofollow">1-18-08.com</a> and <a href="http://www.jamielovesteddy.com" rel="nofollow">Jamielovesteddy.com</a>, etc. &#8212; much like the &#8220;<a href="http://en.wikipedia.org/wiki/Year_Zero_%28alternate_reality_game%29" rel="nofollow">alternate reality game</a>&#8221; accompanying Nine Inch Nails&#8217; <i>Year Zero</i>). </p>
<p>It all makes one wonder how far out the next breakthrough will have to be.</p>
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