The Tipping Point by Malcolm Gladwell

Journalist Malcolm Gladwell has put together what is easily one of the most readable books about social phenomena out right now. Borrowing by analogy from epidemiology, The Tipping Point: How Little Things Can Make a Big Difference (Little Brown & Company) is a clear, concise analysis of social epidemics and why they “tip” (“The Tipping Point” is the name given to the moment in an epidemic when a virus reaches critical mass). Gladwell says, “If you talk to the people who study epidemics – epidemiologists – you realize that they have a strikingly different way of looking at the world. They don’t share the assumptions the rest of us have about how and why change happens.” Continue reading “The Tipping Point by Malcolm Gladwell”