I Want That! by Thomas Hine

Columbus killed more Indians than Hitler did Jews, but on his birthday you get sales on shoes — The Goats

What at first might seem mundane subject matter is made illuminating and interesting by Thomas Hine’s engaging narrative, personal and historical examples, and downright deep digging. Excavating our culture of consumption from the perspectives of power, responsibility, discovery, self-expression, insecurity, attention, belonging, celebration, and convenience, Hine unearths the desires and rituals that have made us all shoppers in one sense or another. In the spirit of the quote above, I Want That! (HarperCollins) points out the fact that we “mix up reverence with consumption.” Our every holiday is tied to purchases and a subsequent sale of some sort. Continue reading “I Want That! by Thomas Hine”