Cultural Scripts: Now or Narrow

A couple of years ago I wrote a piece about the death of the mainstream in which I quote my friend Mark Wieman describing the long tail as longer and fatter than ever. In that same piece I state, “…what happens when we don’t share any of it anymore? Narrowcasting and narrowcatching, as each of us burrows further down into our own interests, we have less of them in common as a whole. The mainstream has become less of a stream and more of a mist.” As this creeping fragmentation continues, companies struggle to unify a market large enough to capitalize on.

Adam Haynes: Nike 6.0
[One world, one market. Illustration by Adam Hayes for Nike 6.0.]
Attempts to unify this splintering are nothing new. In the 1990s, events like the X-Games and Gravity Games and websites like Hardcloud.com and Pie.com tried to gather long-tail markets that were too small by themselves into viable mass markets. It happened with the recording artists of the time like Sheryl Crow, Alanis Morissette, Counting Crows, and Dave Matthews Band. What was the label “alternative” if not a feeble attempt at garnering enough support for separate markets under one tenuous banner? If you can get the kids and their parents, you might have a real hit. As Mark Lewman writes, “This is teen cool and mom cool.” Then in the 2000s, sub-brands like Nike 6.0 (in which the “6.0” referred to six domains of extreme activities: BMX, skateboarding, snowboarding, wakeboarding, surfing, and motocross) tried again. Whatever the practitioners of such sports might share in attitudes or footwear, they do not normally share in an affinity for each other. We remain in our silos, refusing to cross-pollinate in any way.

The Long Tail (from Chris Anderson's site)

If marketing can’t bring us together, mass tragedy will. In his 2009 novel, Neuropath, R. Scott Bakker describes the unifying effect of news of a mass or serial murder, in this case, “The Chiropractor” (so named because he removes his victims’ spines):

In these days of broadband it was rare for anything nonpolitical to rise above the disjointed din of millions pursuing millions of different interests. The niche had become all-powerful. The Chiropractor story was a throwback in a sense, a flashback to the day when sitcoms or murders could provide people a common frame of reference, or at least something to talk about when polite questions gave out (p. 71).

Regarding recent actual events of a mass and violent nature, Mark Follman at Mother Jones writes,

When I asked threat assessment experts what might explain the recent rise in gun rampages, I heard the same two words over and over: social media. Although there is no definitive research yet, widespread anecdotal evidence suggests that the speed at which social media bombards us with memes and images exacerbates the copycat effect. As Meloy and his colleagues noted earlier this year in the journal Behavioral Sciences and the Law, “Cultural scripts are now spread globally… within seconds.”

Goddard and Wierzbicka (2004) describe cultural scripts as “common sayings and proverbs, frequent collocations, conversational routines and varieties of formulaic or semi-formulaic speech, discourse particles and interjections, and terms of address and reference—all highly ‘interactional’ aspects of language” (p. 154). Cultural scripts are the way our fragmented networks coalesce into unified interests and concerns.

The mainstream might not be much of a stream anymore. It seems now like culture is sliced and split among various niches, but in trial or tragedy that mist can condense into a wave as quickly as it needs to. Let’s just be more careful what we spray.

References:

Bakker, R. Scott. (2009). Neuropath. New York: Tor Books.

Follman, Mark. (2015, November/December). Inside the Race to Stop the Next Mass Shooter. Mother Jones.

Goddard, Cliff & Wierzbicka, Anna. (2004). Cultural scripts: What are they and what are they good for? Intercultural Pragmatics, 1(2), 153-166.

Lewman, Mark. (2001). The Coolhunter. Bend Press.

Top 20 Records, 2015

With all the beautiful debuts, great returns, and stellar collaborations this year, I’m still baffled by people who complain about the current state of music. I couldn’t even cover all of 2015’s great releases, but here are the ones I listened to and loved the most.

Unless otherwise noted, each album is linked to its Bandcamp page so you can have a listen and support the artists, if you are so inclined.

Deafheaven: New Bermuda

Deafheaven New Bermuda (ANTI-): Let’s not kid ourselves, when a band does a record as good as Sunbather (Deathwish, 2013), it’s difficult to imagine what they’re going to do next. No matter what you had in mind, I’m sure New Bermuda is not it. Not that it’s a left turn from what they’ve done before, but I’m baffled as to how they got better. Until compiling this list, New Bermuda was the only record I wrote about this year. I’m still quite okay with that. This is exactly what I want to hear right now.

Publicist UK: Forgive Yourself

Publicist UK Forgive Yourself (Relapse): Forgive Yourself is perhaps not what one would expect from a band consisting of Brett Bamberger (Revocation), Zach Lipez (Freshkills), David Obuchowski (Goes Cube, Distant Correspondent), and Dave Witte (Melt-Banana, Burnt by the Sun, Municipal Waste), but it’s heavy in all the other ways. Two weeks of listening to little else besides this record sent me on a two-month long Bauhuas and Killing Joke kick, if that clarifies the sound at all.

Tunde Olaniran: Transgressor

Tunde Olaniran Transgressor (Quite Scientific): Flint, Michigan may as well be another planet where Tunde Olaniran is concerned. His spaced-out soul is from some future Flint where pop music is fun and funky above all else. Just have a quick listen to “Namesake,” “Diamonds,” or the title track. Olaniran succeeds where The Weeknd fails.

Chelsea Wolfe: Abyss

Chelsea Wolfe Abyss (Sargent House): Chelsea Wolfe shines a bright light into so much darkness. This is a record of such binaries: light/dark, loud/quiet, ugly/beautiful, terror/calm… Wolfe holds them all in a deft, delicate balance. The abyss never sounded so inviting. [Also one of the best live shows I saw this year.]

Zombi: Shape Shift

Zombi Shape Shift (Relapse): You know the era of Rush that every old-man fan hates? It runs from Signals to Grace Under Pressure on through Power Windows and Hold Your Fire — the 1980s, basically? Well, Zombi has taken that thinking-person’s prog-pop and pushed it straight into outer space (The beginning of “Total Breakthrough” even sounds vaguely like “Subdivisions”). “Triumphant return” is a phrase we’ve all heard before. This record is what it means.

Tau Cross

Tau Cross Tau Cross (Relapse): Finally, a band that’s just the sum of its parts! With bassist and vocalist Rob Miller (Amebix), Michel “Away” Langevin (Voivod) on drums and Jon Misery (Misery) and Andy Lefton (War//Plague) on guitars, Tau Cross can afford to trust the math. Reminds me of when Al Cisneros and Chris Hakiusof (Om, Sleep) got together with Scott “Wino” Weinrich (St. Vitus, The Hidden Hand, etc.) and Scott Kelly (Neurosis) to form Shrinebuilder: It sounds fresh and weathered at the same time. Unexpect the expected. [Thanks to Grant at Bucket O’ Blood for the tip on this one.]

Heiress: Of Great Sorrow

Heiress Of Great Sorrow (The Mylene Sheath): Of Great Sorrow by Seattle’s Heiress, which includes vocalist John Pettibone (Himsa, Undertow, nineironspitfire) and was recorded by Tad Doyle (Tad, Brothers of the Sonic Cloth), reminds me of all the interesting ways hardcore and metal can mix (think Kiss It Goodbye or Botch). Heiress consistently does just that.

Failure: The Heart is a Monster

Failure The Heart is a Monster (INgrooves): The 1990s are coming all the way back! The thing is, all the bands returning from that decade (e.g., My Bloody Valentine, Godflesh, Failure, et al.) are not the ones bringing it back. The shadow of Failure’s 1996 space-rock classic Fantastic Planet (Slash/Warner Bros.) looms long not only over them but countless other bands and various genres. Fortunately The Heart is a Monster just sounds like Failure. That’s a good thing in any decade.

Liturgy: The Ark Work

Liturgy The Ark Work (Thrill Jockey): The Ark Work all but abandons the American Transcendental Black Metal that Liturgy helped establish. The result is a strange mix of layered samples, repetitive drones, blast beats, and chanted vocals. The result could just as easily end up in your recycle bin as it could on repeat for days. The result is annoying, compelling, and utterly intoxicating. It’s an album as polarizing as its creator.

Gnaw Their Tongues: Abyss of Longing Throats

Gnaw Their Tongues Abyss of Longing Throats (Crucial Blast): Out of all the horrendously beautiful noise that Gnaw Their Tongues have released, dare I say that Abyss of Longing Throats is the most musical? Don’t get that twisted, this fits the sound of the Crucial Blast family, which includes Theologian, Light, Gulaggh, Year of No Light, Across Tundras, and Hal Hutchinson, among others. Gnaw Their Tongues has been churning out nastiness for a while now, but this record plumbs ever new depths to reach a definitive new high.

Low: Ones and Sixes

Low Ones and Sixes (Sub Pop): Over the past 20+ years, Low has ever-so-quietly become one of the most important bands of our time. They’re yet to do a sub-par record or repeat what they’ve done before, and Ones and Sixes is no exception. No one blends vulnerability and power into such perfectly crafted songs like Low.

Cult Leader: Lightless Walk

Cult Leader Lightless Walk (Deathwish, Inc.): They call it “progressive crust,” which is apt. Cult Leader is like every heavy genre wrapped up in a shiny, bloody, metal point. Lightless Walk is not out-and-out noise though. Groove, melody, dynamics, and great production are not lacking here. Whatever you call it, it’s brutally moving.

Daniel Menche & Mamiffer: Crater

Daniel Menche & Mamiffer Crater (SIGE): I’ve been a fan of Daniel Menche‘s sound sculptures for damn near 20 years. On Crater his dense layers of sonic texture are tempered by Aaron Ross and Faith Coloccia’s muted sense of melody. It’s less of a balance you can hear and more of a tension you can feel.

Thou & The Body

The Body & Thou Released From Love / You, Whom I Have Always Hated (Thrill Jockey): Two great tastes that taste great together. The Body spent 2015 building a small collection of excellent collaborations (the others with Vampillia and Krieg are also well worth checking out), and this is one of the best. Oh, and as great as it is, don’t let the cover of Nine Inch Nails’ “Terrible Lie” be the only thing you hear off of this.

Metz: II

Metz II (Sub Pop): What exactly is this? Metz hearkens back to the early 1990s when everything from Fugazi and Jawbox to Barkmarket and The Jesus Lizard were redefining what it meant to play punkish, heavy rock. Metz doesn’t concern themselves with such genre trouble. On this, their second outing, they blast relentlessly through ten more songs of whatever it is, screaming forward with their collective foot fully on the gas pedal. It’s a fun and frenetic ride.

Dragged Into Sunlight / Gnaw Their Tongues

Dragged Into Sunlight & Gnaw Their Tongues N.V. (Prosthetic): “N.V.” stands for “negative volume.” One of the nameless members of Dragged Into Sunlight explains it this way: “The thing about modern volume is that it just isn’t as good as that negative volume, that real fucked-up, 90s, wall-smashing, soul-crushing volume, a level of unrivaled misery and a time when extreme music posed a genuine threat with bands such as early Obituary, Mayhem, and Godflesh. It is on that basis that the title N.V. best summarizes the intent of the music.” That’s exactly what this collaboration sounds like: unrivaled misery and genuine threat.

Grave Pleasures: Dream Crash

Grave Pleasures Dream Crash (Metal Blade): Grave Pleasures emerged from the remains of Beastmilk this year with some sweet, gothic post-punk. Goth is stronger than ever thanks especially to Chelsea Wolfe, Publicist UK, Anasazi, and this. [Thanks to Radio Fenriz for this one.]

Sunn O))): Kannon

Sunn O))) Kannon (Southern Lord): Finally, Sunn O))) returns with another drone-metal masterpiece, their first non-collaborative album since 2009’s Monoliths & Dimensions (In the meantime they’ve worked with Scott Walker, Ulver, Nurse With Wound, and Pan Sonic, each on respective projects). Kannon is all the reasons you love or hate Sunn O))): the drones, the monk-like chants, the darkness. It’s perfect.

John Carpenter's Lost Themes

John Carpenter’s Lost Themes (Sacred Bones): For all the influence his creepy minimalist melodies have had, you rarely hear director John Carpenter’s scores mentioned much (Have a listen to Disasterpiece’s score for It Follows, for one excellent example). On Lost Themes he ventures into strictly sonic territory without moving images to accompany. Make no mistake, even without blades and blood, these are still scary little jaunts into the mind of horror.

Kendrick Lamar: To Pimp a Butterfly

Kendrick Lamar To Pimp a Butterfly (TDE): Don’t even front: No 2015 list is complete without it.

If This List Were Longer: Red Apollo Altruist (Moment of Collapse/Alerta Antifascista), Xibalba Tierra Y Libertad (Southern Lord), Flying Saucer Attack Instrumentals 2015 (Drag City), Marriages Salome (Sargent House), Trial Vessel (High Roller), Brothers of the Sonic Cloth s/t (Neurot), Marduk Frontschwein (Century Media), Dystopia Nå! Dweller on the Threshold (Avantgarde), Haust Bodies (Fysisk Format), Anasazi Nasty Witch Rock (La Vida Es Un Mus), Myrkur M (Relapse), Steve Von Till A Life Unto Itself (Neurot), Killing Joke Pylon (Spinefarm), Ghost Meliora (Loma Vista), Archivist Archivist (Alerta Antifascista), Wimps Suitcase (Kill Rock Stars), Anopheli The Ache of Want (Halo of Flies/Alerta Antifascista), Panopticon Autumn Eternal (Bindrune Recordings), Wives So Removed (Wives), Disasterpiece It Follows (Milan), Slayer Repentless (Nuclear Blast).