Let’s Roast Logo and New Products

Let’s Roast Cycles is the best rider-run bike shop in Chicago. My dudes Logan, Ian, and Dave have helped me build, kit out, and fix many different bike set-ups.

A few years ago, I did an unsolicited logo design for them based on the logo of the OG Norwegian Black Metal band Darkthrone.

This year, they’ve started using it on products. First it was shirts and stickers (see below)…

… but now there are stems!

And a BMX frame!

Catch me laser-etched into 4130 chromoly.

Their shop frame, The Petrichor, is now available for preorder. They went with a trail/bowl geometry: 74.5-degree headtube angle, 11.5″ bb height, and 13.75″ rear end. The Petrichor also has a 5” tall headtube and 9.2” stand-over height, “for a sturdy, stable feeling rig.”

I am super-stoked to have my art work associated with this shop and the dudes behind it. If you’re ever in Chicago, check them out.

Spread the word. Share this post!