Tag: Hip-hop Theory

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The Alterity of Cool

William Melvin Kelley’s debut novel, A Different Drummer (Doubleday, 1962), imagines a different America, one where a slave revolt reconfigured the civil war and the nation thereafter. Three weeks before its release, Kelley flipped the term “woke” into its current common parlance in a New York Times Op-Ed piece. His central point was that the African Diaspora was responsible for the cool, “beatnik” slang of the time. One could say the same for hip-hop slang now. Some of it stays in predominantly hip-hop contexts, but quite a lot of it has traveled the wider world at large. As Biggie once rapped, “You never thought that hip-hop would take it this far.”

Say word.

I dare say it’s gone farther than Big could’ve imagined. In Muslim Cool: Race, Religion, and Hip-Hop in the United States (NYU Press, 2016), Su’ad Abdul Khabeer traces the elusive cool to Africa, arguing that it’s “not the sole purview of U.S. Black American expressive cultures,” but that it is “fundamentally Diasporic” (p. 140). Cool requires detachment. Alterity is inherent in Muslim cool. Raised as a Muslim in the U.S., Khabeer operates as an anthropologist, enabling to both cross boundaries and remain of her subjects. Embedded and embodied, she nonetheless recognizes how these factors mediate her work, writing, “…simply being Muslim was never enough. In fact, my race and ethnicity (Black and Latina), my gender (female), and my regional identity (reppin’ Brooklyn, New York!) as well as my religious community affiliations and my performance of Muslimness mediated my access–how I was seen in the field, what was said to me, and what was kept from me–as well as my own interpretations of my field site” (p. 20). Just being “cool” ain’t always so cool. Sometimes it’s about standing out. Sometimes it’s about fitting in. The diasporic distinction of cool is one of the many things Paul Gilroy points out in The Black Atlantic (1995): History without a consideration of race and place is not history at all. In her ethnographic approach, Khabeer maintains attention to both and then some.

As Gilroy himself puts it, “the old U.S. cultural copyrights on hip-hop have expired.” Along with the rest of the globe, Europe is in the house. Some of the best at it are based over there. Dizzee Rascal is a native and a hip-hop veteran. Fellow East-Coast emcees M. Sayyid and Mike Ladd relocated separately to Paris years ago. Ex-New Flesh for Old emcee Juice Aleem also holds it down in the UK, among countless others. There’s an entire chapter on Aleem in J. Griffith Rollefson’s Flip the Script: European Hip-hop and the Politics of Postcoloniality (University of Chicago Press, 2017). Sometimes to move ahead, you’ve gotta step back first. Rollefson investigates Aleem’s postcolonialism via pre-Enlightenment performative linguistics. It’s an Afrofuturist alternative history via precolonial tricks and tropes, not unlike Kelley’s reimagining in A Different Drummer. Aleem’s signifyin’ is one of many examples of Rollefson’s arguments regarding the postcoloniality of hip-hop.

“Hip-hop has come full circle at present,” South African emcee, Mr. Fat (R.I.P.) once said. “Emcees are like the storytellers of the tribe, graffiti is cave paintings, and the drums of Africa are like turntables: This is our ideology.” (quoted in Neate, 2004, p. 120). Indeed, as hip-hop has moved from around the way to around the world, mapping it requires a deft hand, a def mind, an understanding of the alterity of cool, and a handle on histories other than those in the history books.

References:

Gilroy, Paul. (1995). The Black Atlantic: Modernity and Double Consciousness. Cambridge, MA: Harvard University Press.

Kelley, William. (1962). A Different Drummer. New York: Doubleday.

Khabeer, Su’ad Abdul. (2016). Muslim Cool: Race, Religion, and Hip-Hop in the United States New York: NYU Press.

Neate, Patrick. (2004). Where You’re At: Notes from the Frontline of a Hip-Hop Planet. New York: Bloomsbury.

Rollefson, J. Griffith. (2017). Flip the Script: European Hip-hop and the Politics of Postcoloniality. Chicago: University of Chicago Press.

Schulz, Katheryn. (2018, January 29). The Lost Giant of American Literature. The New Yorker.

Wallace, Christopher. (1994). Juicy. On Ready to Die [LP]. New York: Bad Boy/Arista.

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The Routledge Companion to Remix Studies

The Routledge Companion to Remix StudiesI am proud to announce that I’ve been asked to contribute a chapter to The Routledge Companion to Remix Studies, edited by Eduardo Navas, Owen Gallagher, and xtine burrough. The collection includes essays by Lev Manovich, Mark Amerika, Kembrew McLeod, Aram Sinnreich, as well as the editors — a whopping 41 chapters in all! My essay, which has largely been hashed out via posts on this very website, is titled “The End of an Aura: Nostalgia, Memory, and the Haunting of Hip-Hop.” Using the tropes of hacking and haunting, as well as a chunk of thought from Walter Benjamin, it deals with the question of memory in a time of easy digital reproduction. Of the essay, Navas, Gallagher, and burrough write in the Introduction,

His inquiry is realized as an actual literary critical performance. Christopher’s text by and large comprises a series of quotes by divergent authors, ranging from cyberpunk to hip-hop, which take the shape of an intertextual collage that turns into a case study of authenticity in the time of constant digital reproduction (p. 6).

Chapter 14: The End of an Aura

Many thanks to Eduardo Navas for inviting me to contribute and to Barry Brummett for pushing me to write about this idea in the first place.

The collection is out now!

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It’s Tricky: Burgeoning Versioning

More mornings than not, either my fiancée or I will wake up with a song securely stuck in one of our heads. Yesterday morning in hers was “The Pursuit of Happiness” by Kid Cudi (2009). Once she found and played the song, I noticed something a bit off about it. I wondered if it had originally be sung by a woman and if he’d just jacked the chorus for the hook. I distinctly remembered the vocals being sung by a woman but also that they were mechanically looped, sampled, or manipulated in some way.

Upon further investigation I found that the song was indeed originally Kid Cudi’s, but that singer/songwriter Lissie had done a cover version of it. Her version is featured in the Girl/Chocolate skateboard video Pretty Sweet (2012), which I have watched many times (Peace to Guy Mariano). Even further digging found the true cause of my confusion: A sample of the Lissie version forms the hook of ScHoolboy Q’s song with A$AP Rocky, “Hands on the Wheel.” This last amalgam of allusions was the version I had in my head [runtime: 3:26]:

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So yeah, I sampled your voice. You was usin’ it wrong.
You made it a hot line. I made it a hot song.
— Jay-Z, “Takeover,” 2001

Citing Serge Lacasse, Justin Williams (2013) makes the distinction between the sampled and nonsampled quotation illustrated above. The former being the straight appropriation of previously recorded material, and the latter being like the variations on a theme found in jazz or covers like the Lissie version above: A song or part of a song performed not cut-and-pasted. Building on Gérard Gennette’s work in literature, Lacasse (2000) calls these two types of quotation autosonic (sampled) and allosonic (performed). Of course the live DJ, blending and scratching previously recorded material, conflates these two types of quotation (Katz, 2010), and when we bring copyright law into the mix, things get even more confusing.

Run-DMC: Raising Hell (1986)For instance, the song “It’s Tricky” by Run-DMC (1986) is primarily constructed from two previous songs. The musical track samples the guitars from “My Sharona” by The Knack, and the hook is an interpolation of the chorus from the hit “Mickey” by Toni Basil (1981). Explaining the old-school origins of the song, DMC told Kembrew McLeod and Peter DiCola, “I just changed the chorus around and talked about how this rap business can be tricky to a brother” (quoted in McLeod & DiCola, 2011, p. 32). Tricky indeed: Twenty years after the song was released, Berton Averre and Doug Fieger of The Knack sued Run-DMC for unauthorized use of their song. “That sound is not only the essence of ‘My Sharona’, it is one of the most recognizable sounds in rock ‘n’ roll,” says Fieger, The Knack’s lead singer. As true as that is, it’s not the most recognizable element of Run-DMC’s “It’s Tricky.”

Ice-T‘s track “Rhyme Pays” (1987) samples a guitar riff from Black Sabbath’s “War Pigs” (1970). I remember the first time I heard Faith No More‘s 1989 cover version of the Black Sabbath song and wondering why in the world they’d be imitating an Ice-T song.

I guess I owe Kid Cudi an apology.

References:

Carter, Sean. (2001). Takeover [Recorded by Jay-Z]. On The Blueprint [LP]. New York: Roc-A-Fella/Def Jam.

Katz, Mark. (2010). Capturing Sound: How Technology has Changed Music. Berkeley, CA: University of California Press.

Lacasse, Serge. (2000). Intertextuality and Hypertextuality in Recorded Popular Music. In Michael Talbot (Ed.), The Musical Work: Reality or Invention? Liverpool: Liverpool University Press, pp. 35-58.

McLeod, Kembrew & DiCola, Peter. (2011). Creative License: The Law and Culture of Digital Sampling. Durham, NC: Duke University Press.

Williams, Justin A. (2013). Rhymin’ and Stealin’: Musical Borrowing in Hip-hop. Ann Arbor: MI: University of Michigan Press.

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Herc Your Enthusiasm: Ice-T’s “The Coldest Rap”

As part of HiLoBrow‘s “Herc Your Enthusiasm” series, named in honor of legendary DJ Kool Herc, which consists of 25 posts by 25 critics about old-school Hip-hop tracks, I was asked to contribute one from 1983. That was kind of an in-between year being just after the reign of Kurtis Blow but before Run-DMC became the Kings of Rock. Fortunately, 1983 was the year of Ice-T‘s “The Coldest Rap.”

Ice-T

Here’s an excerpt:

Ice-T’s first single, “The Coldest Rap”/”Cold Wind Madness (a.k.a. The Coldest Rap, Part 2)” (1983) consists of a two-part rhyme-fest of boastful wordplay. The single is backed with “Body Rock,” an electro-dance number that puts in extra work trying to explain what Hip-hop is all about. Past all of the playful posturing and woefully dated structure, one can hear the seeds of Ice-T’s lyrical heyday. His distinctive delivery, his cadence, his occasional turn of phrase, and his gift for innuendo all shine through, hinting at his future success on the mic. “The Coldest Rap” is a player anthem, a party song, a Hip-hop trope that Ice-T would revisit throughout his recording career. The power production team of Jimmy Jam and Terry Lewis, who were then core members of Morris Day’s band, The Time, as well as close associates of Prince, provided the backbone for the track. They stretch out a bit on Part 2, but Part 1 is all Ice-T’s, though the track originally had female vocals on it. “They stripped the girl’s vocal out,” he told Wax Poetics in 2010, “gave me the instrumental, and I rapped over it that night in the studio.” In spite of the single’s inauspicious origins, Ice-T sounds as authoritative as ever, if not as focused as he would become a few years later. “Those were just some rhymes I had in my head,” he said.

So maybe Melle Mel and Kurtis Blow are the most revered and remembered emcees of the time, but Ice-T was in the mix, and he was just getting started.

You can read the whole post over on HiLoBrow. Many thanks to Joshua Glenn for the opportunity and Jeff Newelt for the push.

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Documenting Hip-hop: Ice-T’s The Art of Rap

Though he rarely gets his due outside of hardcore heads, Ice-T has always been one of Hip-hop’s best storytellers. Songs like “6 ‘N the Mornin'” (1987), “Colors” (1988), and “Drama” (1988) set the bar high for poetic narrative. These songs were gritty tales from the streets of L.A., “gangsta rap” before it was so-called (back then Ice-T called it “crime rhyme”). Now he’s set out to tell the story of Hip-hop itself in the documentary Something from Nothing: The Art of Rap (Indomina, 2012).

In addition to his pedigree as an emcee, Ice-T also knows every veteran of the game. On the selection of rappers in the film, he told Soul Culture (embedded below; runtime: 6:48), “I just went through my phonebook, that’s all it was. It wasn’t an intent to cut out the young kids or anything. I just said I’m going to do a movie (and) I can’t offer money. I can only get favors, so let’s call my friends. And I called up the people I toured with.” That explains a lot of the inherent omissions of a documentary of this nature. With that said, the film is a fun collection of thoughts from a range of Hip-hop luminaries. What it lacks in depth, it more than makes up for in breadth.

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There is a literacy to Hip-hop. “It’s just like a language,” says DJ Premiere, “You have to know how to listen to it… And if you don’t know how to listen to it, it doesn’t make sense.” The Art of Rap is similar in that it helps to already have a knowledge of the history of the culture, its major players, and their relationships with one another. For instance, when fellow West Coast rapper Ras Kass asks if Ice is getting an interview with Xzibit for the film, Ice says he can’t find him. Ras calls XZibit at his house down the street, and Ice-T makes it his next stop. Or when he’s up in Eminem’s studio. After talking with Eminem at length, Ice is chopping it up with Royce Da 5’9″, and Em comes in rapping Ice-T’s “Reckless” from Breakin’ (1984).

When Ice-T sits down with many of these folks, it’s obvious that they’ve been friends and colleagues in this for years–especially people like Ras, Dr. Dre, Snoop, Ice Cube, Rakim, Redman, MC Lyte, Q-Tip, and Lord Jamar. With others, Ice doesn’t even step in front of the camera (if he’s even there; it’s especially noticeable during the Kanye West spot). The Art of Rap gives one glimpses of the heavies in the game, but knowing a bit of their backstory helps those glimpses go together.

Of course, Hip-hop has been explored in previous documentaries. Peter Sprier’s The Art of 16 Bars (QD3, 2005), DJ Organic’s Freestyle: The Art of Rhyme (Bowery Films, 2000), and Doug Pray’s Scratch (Palm Pictures, 2001) provide a decent overview of the complexity of this art form. But Ice-T brings a special touch to the film. He knows almost everyone in this movie in a way that other documentarians of same do not.

If you lack the interest or the time to read some of the great books written about the genre and culture, Something from Nothing: The Art of Rap won’t school you completely, but it’s a fun companion piece to your further knowledge. As always, Ice-T tells the stories well.

Here’s the trailer [runtime: 2:33]:

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Floating Signifiers: The Haunting of Hip-hop by the Ghosts of Emcees Passed

You know the story. On September 7, 1996, Tupac Shakur was shot as he waited at a traffic light in the passenger seat of Suge Knight’s car on the Las Vegas strip. He died on September 13. Six months later, on March 9, 1997, Christopher Wallace a.k.a. Biggie Smalls was gunned down in Los Angeles.[i] The two had been embroiled in a media-abetted, bi-coastal battle for Hip-hop supremacy, dividing the majority of the Hip-hop nation into two camps, East versus West.[ii]

On April 15, 2012, Tupac’s ghost performed to a packed crowd at the Coachella Music Festival in Indio, California. The appearance of this apparition stunned and delighted those in attendance. The continued presence of both Shakur and Wallace represents an opportunity to examine how the genre represents a hauntology based on its use of pieces of the past in musical samples, lyrical references, and puffed-up personas, and how this haunting plays out in the larger contemporary culture.

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Hip-hop is haunted by a number of dead performers (e.g., Adam Yauch, Jam Master Jay, Guru, Ol’ Dirty Bastard, Big L, Big Pun, Eazy-E, Proof, Pimp C, et al.). Their ghosts continue to release records, do duets with living acts, and appear on its magazine covers. Over a decade later, Biggie Smalls and Tupac Shakur are the two most prominent of these ghosts. They are deities subsequent emcees must pay homage to by mentioning them, performing posthumous duets with them (of course, having done a record with one or both before their deaths is the most respected position), or aspiring to become them. At the end of the music video for his song “99 Problems,” Jay-Z is gunned down on the streets of New York City. The song is from his Black Album (2003), which was supposed to be his last release. Preparing to retire from the hustle of recording and performing, Jay-Z simulated his own death, imitating the high profile and unsolved slayings of two of his contemporaries, Tupac Shakur and Biggie Smalls.

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Hov got flow though he’s no Big and Pac, but he’s close.
How I’m supposed to win? They got me fighting ghosts.
— Jay-Z, “Most Kings” (Unreleased), Decoded, p. 98.

The practice of literally sampling previously recorded pieces of music, vocals, and sounds has remained integral to the process by which Hip-hop music is created. Hip-hop’s practice of sampling and manipulating sounds and voices lends itself to haunting. Schwartz writes that sampling “ultimately erases the line between the quick and the dead,”[iii] and Peters adds that mediated communication via recording “is ultimately indistinguishable from communication with the dead.”[iv] The DJ in Hip-hop combines and reanimates bits and pieces of old recorded history to create new compositions. Indeed the pioneers of the genre had little more than records, record players, and speakers.[v] “That’s how rap got started,” says Public Enemy emcee Chuck D, “Brothers made something out of nothing.”[vi]

Derrida calls our obsession with recording “archive fever,” writing, “The archivization produces as much as it records the event.”[vii] Nowhere is our feverish archiving of things for the future more powerful than in digital recordings. As Rimbaud puts it, “Capturing these moments, storing them, and redirecting them back into the public stream enables one to construct an archeology of loss, pathos, and missed connections, assembling a momentary forgotten past in our digital future. It is a form of found futurism.”[viii] Sterne adds that the advent of sound recording maintains the promise of future archeology, writing, “sound recording is understood as an extension of the art of oratory—a set of practices that depended heavily on the persona and style of the speaker and relations between the speaker and audience.”[ix] Sterne’s analogy to oratory rings true with the emcee in Hip-hop.

Hip-hop music is an artistic and aesthetic form similar to that of literature, and sampling is a similar practice to that of reference, allusion, and quotation in literature.[x] Regarding European novels, Meyer stated that the “charm” of quotation lies “in a unique tension between assimilation and dissimilation: it links itself closely to its new environment, but at the same time detaches itself from it, thus permitting another world to radiate into the self-contained world” of the piece.[xi] The use of quoting, or sampling, therefore creates “a new entity greater than any of its constituent parts.”[xii]

Further conflating sound recording and literature, Peters writes, “The phonograph, as the name suggests, is a means of writing.”[xiii] McLuhan stated that, “the brief and compressed history of the phonograph includes all phases of the written, the printed, and the mechanized word,”[xiv] and Peters points out that the phonograph “is a medium that preserves ghosts that would otherwise be evanescent.”[xv] Biggie and Tupac haunt us in the same way that the ghosts of literature do. Quoting Philip Auslander in their discussion of haunting in music, Shaffer and Gunn argue, “‘listeners do not perceive recorded music as disembodied’. Rather, he argues that listeners and performers fashion a ‘fictional body’ or personae when listening to music, an imaginary corporeality that is ultimately associated with a ‘real person.’”[xvi]

As many other so-called “gangsta rappers” have claimed, Tupac Shakur hoped to exact change by exaggerating ghetto narratives, stories of poverty and neglect.[xvii] The son of a Black Panther, Shakur grew up painfully aware of the disadvantages of his minority status.[xviii] Once the Panthers dissolved, Shakur’s mother, Afeni, raised him alone, often without a job and sometimes without a home due to her off and on affair with crack cocaine.[xix] In many ways in his short life, Tupac Shakur faced every ill with which the American black man struggles.

Christopher Wallace (a.k.a. Biggie Smalls; The Notorious B. I. G.) lived a similar, truncated life story. Raised by a single mom, Wallace came up hustling in Brooklyn and rapping on the side.[xx] The hours of standing on street corners, selling crack afforded Wallace plenty of time to rehearse his street-borne rhymes. At the time of their deaths, they were also entangled in the largest battle in Hip-hop history. Shakur was shot five times outside of a studio in which Biggie was recording.[xxi] The coincidence was too much to be ignored and helped launch the much-discussed East Coast/West Coast Hip-hop battle, which was primarily waged between Tupac and his label Death Row Records and Biggie Smalls and his label Bad Boy. The feud, largely conducted via lyrical shots, eventually ended in both of their deaths.

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While Biggie was posthumously honored with a film biography in 2008 entitled Notorious, Tupac remerged in 2012 at Coachella as a “hologram.” The ghostly image, which was accompanied on stage by Tupac’s peers Snoop Dogg and Dr. Dre, was actually a nineteenth century special effect known as a Pepper’s Ghost, a trick that’s been used to create apparitions in haunted houses. John Henry Pepper, after whom the effect is named, along with Henry Dircks developed the technique to make ghosts appear on stage.[xxii] And that’s just what visual effects company Digital Domain did at Coachella, much to the awe of the music fans present and those who have seen it via the internet.

Viewing Hip-hop as a hauntology illustrates how deep our culture’s ghosts run. From the musical samples, lyrical references, recorded memories, and now rapping revenants, the haunting seems endless. Thanks to recording technology, we live in an era when, as Andreas Huyssen put it, “the past has become part of the present in ways simply unimaginable in earlier centuries,”[xxiii] and more than any other genre of recorded music, Hip-hop is willfully haunted by its own ghosts.

Notes:

[i] Joy Bennett Kinnon, “Does Rap Have a Future?” Ebony, June 1997, 76.

[ii] Jeff Chang, Can’t Stop, Won’t Stop: A History of the Hip-hop Generation (New York: St. Martin’s Press, 2005).

[iii] Hillel Schwartz, The Culture of the Copy: Striking Likenesses, Unreasonable Facsimiles (New York: Zone Books, 1996), 311.

[iv] John Durham Peters, Speaking into the Air: A History of the Idea of Communication (Chicago: University of Chicago Press, 1999), 176.

[v] Jim Fricke and Charlie Ahearn, Yes, Yes, Y’all: The Experience Music Project Oral History of Hip-hop’s First Decade (Cambridge, MA: Da Capo Press, 2002).

[vi] Quoted in Russell A. Porter, Spectacular Vernaculars: Hip-hop and the Politics of Postmodernism (Albany, NY: State University of New York Press, 1995), 73.

[vii] Jacques Derrida, Archive Fever: A Freudian Impression, trans. Eric Prenowitz (Chicago: University of Chicago Press, 1995), 16-17.

[viii] Robin Rimbaud, “The Ghost Outside the Machine,” in Sound Unbound: Sampling Digital Music and Culture, ed. Paul D. Miller (Cambridge, MA: The MIT Press, 2008), 131-134.

[ix] Jonathan Sterne, The Audible Past: The Cultural Origins of Sound Reproduction (Durham, NC: Duke University Press, 2003), 308.

[x] For further discussion of the correlations between literature and rap music, see Richard Shusterman, “Challenging Conventions in the Fine Art of Rap,” in That’s the Joint: The Hip-hop Studies Reader, ed. Murray Forman and Mark Anthony Neal (New York: Routledge, 2004), 459-479, and Richard Shusterman, Performing Live: Aesthetic Alternatives for the Ends of Art (Ithaca, NY: Cornell University Press, 2000).

[xi] Herman Meyer, The Poetics of Quotation in the European Novel (Princeton, NJ: Princeton University Press, 1968), 6.

[xii] E. E. Kellette, Literary Quotation and Allusion (Cambridge: Heffer, 1933), 13-14.

[xiii] Peters, Speaking into the Air, 160.

[xiv] Marshall McLuhan, Understanding Media: The Extensions of Man (New York: McGraw-Hill, 1964).

[xv] Peters, Speaking into the Air, 160.

[xvi] Tracy Stephenson Shaffer and Joshua Gunn, “‘A Change is Gonna Come’: On the Haunting of Music and Whiteness in Performance Studies,” Theatre Annual 59 (2006): 44.

[xvii] Tricia Rose, The Hip-hop Wars: What We Talk About When We Talk About Hip-hop and Why It Matters (New York: Basic Civitas, 2008).

[xviii] Eric Michael Dyson, Holler If You Hear Me: Searching for Tupac Shakur (New York: Basic Civitas, 2001).

[xix] Chang, Can’t Stop, Won’t Stop, 46-47.

[xx] Jake Brown, Ready to Die: The Story of Biggie Smalls, Notorious B.I.G. (Phoenix, AZ: Collossus Books, 2004).

[xxi] Dyson, Holler if You Hear Me, 2001.

[xxiii] Huyssen, Andreas. (2003). Present Pasts: Urban Palimpsests and the Politics of Memory. Stanford, CA: Stanford University Press.

Ed Note: This is an edited excerpt of a chapter from my book-in-progress, Hip-Hop Theory. It was originally a much longer and much different piece co-written with Joe Faina for Josh Gunn’s “The Idiom of Haunting” seminar at UT-Austin (which is being offered for the last time this fall). Many thanks to Josh Gunn for his knowledge and guidance on this topic.

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Hip-Hop Theory Talk

I’ve been working on a new book called Hip-Hop Theory: The Blueprint to 21st Century Culture about how Hip-hop culture preconfigures many of the forms and norms of the now. I gave the following talk to my class at The University of Texas at Austin, which shows me fumbling through some of the major concepts from the book [runtime: 37:01]:

Here’s a brief overview of the book:

The many innovations of Hip-hop now undergird our Western culture. From appropriating technology and reinventing language to street art and advertising, as well as the intertextual nature of our evermore connected mass media and communication. The DJ’s innovative use of the turntable preconfigured sampling technology and made the sample a viable currency of music making and sampling itself the battleground of creative work and copyright law. To wit, technologically enabled cutting and pasting are now preeminent practices not only for musicians but also filmmakers, designers, storytellers—culture creators of all kinds. Graffiti artists’ repainting of the urban scenery with images and letters prefigured the ubiquity of street-styled advertising. This book is about is the many ways that the foundations of Hip-hop appropriation – allusions and creative language use, as well as technology and self-reference – inform the new millennium, how an understanding of Hip-hop culture is also an understanding of 21st century culture.

Thank you (and my classes) for indulging me. I’ll post more on this project as it develops.

 

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Reading Hip-hop: No Nostalgia Needed

If you’ve ever gotten the impression that the music industry is run by crooks, reading any part of Frederic Dannen’s Hit Men (Vintage, 1990) will more than confirm your suspicions. The false nostalgia some of us feel with the onset of the so-called digital age sees the past as something to which we need to return. A little research will dispel any delusions one might have about a golden age as far as the music industry is concerned. Nowhere is this feeling more prevalent than in Hip-hop. Ask anyone and they will tell you that it used to be better. Though if you ask them when exactly it was better, they’ll all have a different answer. Most will cite a time period that falls somewhere around 1988, as The Golden Era of Hip-hop is widely considered to be around that time.

A lot of the people who yearn for the years of yore are older. I was in high school in 1988, so one might expect me to feel that the best time for Hip-hop was during my formative years. I honestly don’t feel that way though. As my friend Reggie Hancock would say, “Wow, you’re so very well-adjusted about things that don’t matter,” but in many ways our attitudes do matter. A false nostalgia poisons progress, and Hip-hop is plagued with such attitudes. No one touched by this culture in the 1980s was left unchanged, but shit ain’t like that anymore. Nostalgia implies false or “imagined memories,” memories that are empty, devoid of significance that we fill in with what we imagine they were like. Paul Grainge (2002) points out an important distinction between nostalgia as a commercial mode and nostalgia as a social or collective mood. The former is often enabled by the latter as we drool over reissues of long lost demo tapes or clamor for reunion tour tickets. Thanks to recording technology, we live in an era when, as Andreas Huyssen (2003) put it, “the past has become part of the present in ways simply unimaginable in earlier centuries” (p. 1). With that said, the nostalgic friction that hinders the forward motion of Hip-hop is more about production and distribution, and more than any other genre of recorded music, Hip-hop led the way to the ways of today.

People say that Hip-hop is more than a genre of music–it’s a certain bounce in your stride, it’s the way you shake hands, it’s the ideas that circulate in your head. It’s the ideas that don’t circulate in your head. A philosopher might say it’s a way of being in the world. An authority on the subject, like the rapper Nas, says, “It’s that street shit, period” (Williams, 2010, p. 63).

Surely, the conception of Hip-hop as a lifestyle is part of the problem (as well as possibly part of the solution), but of all the things those folks invented in the South Bronx so long ago, nostalgia ain’t one of them. For those that bemoan the text of Hip-hop but miss the subtext, as Dan Charnas puts it, these words are not for you.

In his massive tome, The Big Payback: The History of the Business of Hip-hop (New American Library, 2010), Charnas charts the economics behinds the rise of Hip-hop from minor subculture to global phenomenon. It’s a far further in-depth and far more focused Hit Men, and upon reading it, anyone’s nostalgia for a better bygone era should be summarily squashed. The chapter on Ice-T’s hardcore band Body Count’s “Cop Killer” (“Cops & Rappers”) alone should be more than enough to murder any ideas that things in the music industry used to be better. Even Def Jam, that bastion and beacon of branding and boom-bap was plagued with bad management, back-handed deals, and pathetic working conditions. You’ll wonder why you ever pulled the curtain back on these wizards of your dreams.

It’s unfortunate for some and generates fortunes for others, but Hip-hop is big business. Its hard-earned lesson is this: If you don’t make money a priority, you will never have any. Mind your business lest you lose your mind. The history behind the scenes is trife, rife with broken lives and forgotten talent.

Like me, Sujatha Fernandes was transformed by Hip-hop in the 1980s. Attempting to reconcile the money-grubbing from record labels and the international solidarity felt by fans, in Close to the Edge: In Search of the Global Hip-hop Generation (Verso, 2011), Fernandes seeks the ties that bind all ethnicities behind the music and the movement. Her book is informed by her early 80s induction, all four elements of the culture, and a deep love for all of the above. Close to the Edge is about a whole world of people finding just what they were looking for. From Sydney to Chicago (including an appearance by our man Billy Wimsatt), Cuba to France, Fernandes follows Hip-hop around the world looking for the heart she feels beating so strongly in this culture.

As scholars such as Tricia Rose and Imani Perry claim, Hip-hop is fundamentally a black cultural form. It is also colonized by every other. Who better to study its effects than an expert on colonialism? Jared Ball is that dude. His I Mix What I Like: A Mixtape Manifesto (AK Press, 2011) posits an emancipatory journalism based on the trope of the mixtape. From jump, he writes, “despite tremendous shifts in image and application, African America (and by extension the rest of the country and world) continues to suffer a process of colonization subsumed within a media environment more pervasive and all-encompassing than any other known in world history and against which alternative forms of journalism and media production must be employed” (p. 3). Ball concurs, as I’ve argued elsewhere that the mixtape is Hip-hop’s unsung mass medium. As Maher (2005) put it, “there wouldn’t be a rap music industry if it weren’t for mixtapes… the development of Hip-hop revolves around [them as] a singularly crucial but often overlooked medium” (p. 138). Ball goes on to argue that the mixtape is the perfect tool for the job. He certainly mixes what he likes, and his crates are deep!

When I found Hip-hop, I lived in the hinterlands of southeast Alabama. Unbeknownst to the nostalgic youth of today, that good ol’ Hip-hop from the golden age wasn’t all over the radio. If you wanted to hear it, you had to go find it. Early on, you only found it on mixtapes. Now every region has their mixtape gurus, and one of those is Atlanta’s DJ Drama. Ben Westhoff‘s Dirty South (Chicago Review Press, 2011) tells the story of the RIAA busting into his spot with dogs and guns looking for “illegal” mixtapes, guns, and drugs. They only found the former, but that didn’t stop them from confiscating those, as well as much of his studio gear, computers, and four vehicles, two of which he never got back (talk about colonization…). I use scare quotes to describe the legality of Drama’s mixtapes because, unlike the well-known bootleggers and indolent crooks, his are made in collaboration with the artists and with label backing. “During the raid,” Drama says, “there were people [at the labels] that were like ‘Why is this happening?'” (quoted in Westhoff, p. 187).

Westhoff’s book tells this and many other stories of southern artists finding their way in an industry once dominated by representatives from the Coasts. There can be no doubt in anyone’s mind who’s paid any attention at all that the South is definitively on the Hip-hop map now. The artists are too many to name here, but Westhoff tells all their stories. He dug deep and has returned with the definitive history of the Dirty South.

A chapter on the South is one of the welcome additions to the new edition of That’s the Joint! The Hip-hop Studies Reader (second edition) edited by Murray Forman and Mark Anthony Neal (Routledge, 2011), and if you’re interested in a more scholarly look at the culture, this is your new bible. Since its release in 2004, the first edition has proven indispensable, and the update is fresh. Gone are a few outdated articles, including the error-riddled Alan Light piece (Joan Morgan‘s great piece on Hip-hop and feminism is thankfully intact), and, in addition to Matt Miller’s “Rap’s Dirty South” chapter, there are new joints by Greg Tate, Kembrew McLeod, Imani Perry, H. Samy Alim, and Craig Watkins, among several others (Tricia Rose is noticeably absent). This a one-book crash-course in Hip-hop history, theory, culture, criticism, and politics.

Speaking of one-book crash-courses, Jay-Z’s Decoded (Speigel & Grau, 2010; co-authored by dream hampton) covers everything mentioned above: The growing up with Hip-hop, its moving from around the way to around the world, taking care of the business, and many of Jay’s lyrics are also broken down herein in the style of RZA’a Wu-Tang Manual. Hell, it’s even mildly nostalgic: “The feeling those records gave me was so profound that it’s sometimes surprising to listen to them now.”

While Hip-hop nostalgia in the commercial mode is not ever likely to cease as it is so heavily marketed, and each generation tries to make the next nostalgic for what they miss, our own nostalgia as a collective mood can change. Maintaining the essential tension between tradition and innovation is paramount (Kuhn, 1977), but we have to let it go where it wants. It’s the only way to see what the next generation of Hip-hop heads will create. Reading books that take the culture seriously enough to criticize as well as celebrate is one way to see past our own biases. As El-P once told me, “I don’t hold on to too much nostalgia because I don’t have to.” That, my friends, is the joint.

References:

Ball, Jared. (2011). I Mix What I Like: A Mixtape Manifesto. Oakland, CA: AK Press.

Carter, Sean (Jay-Z). (2010). Decoded. New York: Spiegel & Grau.

Charnas, Dan. (2010). The Big Payback: The History of the Business of Hip-hop. New York: New American Library.

Dannen, Frederic. (1990). Hit Men: Power Brokers and Fast Money Inside the Music Business. New York: Vintage.

Fernandes, Sijatha. (2011). Close to the Edge: In Search of the Global Hip-hop Generation New York: Verso.

Forman, Murray & Neal, Mark Anthony (eds.). (2011). That’s the Joint! The Hip-hop Studies Reader. New York: Routledge.

Kuhn, Thomas S. (1977). The Essential Tension: Selected Studies in Scientific Tradition and Change. Chicago: University of Chicago Press.

Maher, George Ciccariello. (2005). Brechtian Hip-Hop: Didactics and Self-Production in Post-Gangsta Political Mixtapes. Journal of Black Studies, 36(1), 129-160.

Westoff, Ben. (2011). Dirty South: Outkast, Lil Wayne, Soulja Boy, and the Southern Rappers Who reinvented Hip-hop. Chicago: Chicago Review Press.

Williams, Thomas Chatterton. (2010). Losing My Cool: How a Father’s Love and 15,000 Books Beat Hip-hop Culture. New York: Penguin.

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Sam Seidel: You Must Learn

Sam Seidel is a progressive pedagogue. He chronicles his forays into education reform on The Husslington Post. In his new book, Hip-Hop Genius: Remixing High School Education (Rowman and Littlefield, 2011), he drops science on the High School of Recording Arts, where he’s implemented many aspects of the four elements in the classroom. In what follows, we discuss the book, the classroom, and how Hip-hop can help education come correct in the twenty first.

Roy Christopher: Most would agree that modern education needs an upgrade. How can Hip-hop help in this endeavor?

Sam Seidel: Hip-hop innovators have always found value in things that mainstream society has deemed valueless–whether it’s old records, the sides of train cars, or the lives of poor young people. Educators can learn from this by recognizing brilliance and beauty where it is often ignored. Much of the schooling that happens in this country fails to respect or build upon the intelligence and cultural competencies of students. Instead schools–encouraged by standardized accountability measures from the federal and state governments–try to force all students to be homogenous generalists.

RC: It’s more than just rapping lessons and turntables in the classroom, right? What’s at the core of this idea?

SS: The core of the idea is respecting young peoples’ brilliance and culture. Bringing turntables and rap songs into a classroom and acting like an expert on hip-hop culture doesn’t necessarily make you a hip-hop educator. You might be an English teacher who is teaching rap songs as texts. I’m not trying to position myself as the arbiter of who is or isn’t a hip-hop educator, but what I’m excited about is exploring new ways of teaching–and beyond that, new kinds of learning environments and leadership models.

RC: Is the success of the HSRA reliably repeatable?

SS: Just like a rapper using a punchline that has already been used in another rhyme is wack, educators shouldn’t just copy someone else’s work, but that doesn’t mean they shouldn’t study others’ styles closely. More educators could definitely see results like those at the High School for Recording Arts and there are many aspects of HSRA’s program that they could potentially borrow and build upon, but they shouldn’t necessarily try to replicate everything from the school. People can definitely look to HSRA for inspiration, examples, and even direct consultancy, but there is only one David T. C. Ellis, there is only one Twin Cities (well, I guess there are two of those!), and it would be unrealistic to think that you could recreate what he and his team have done there.

RC: Every time I try to spread the word about the power of thinking through Hip-hop, I invariably meet resistance. Do you find yourself defending your love of Hip-hop?


SS: Not so much. I don’t find those conversations very rewarding and I seem not to attract them. Sometimes people want to point out some of the negative elements of Hip-hop… Okay. I’ve never argued that hip-hop is all positive all the time. It is an immense culture. But, in this day and age, who can really front on the power of Hip-hop? The culture has transcended almost every boundary imaginable. My man, Stephen Buddha Leafloor does life-changing hip-hop workshops with Inuit and first nation young people in remote Arctic communities that can only be reached by plane. Hip-hop artists who started as rappers have clothing lines, footwear, and fragrances sold in department stores across the world. The President of the United States has rap songs on his iPod and uses Hip-hop slang. I recorded a song with an emcee from Mozambique, who rhymed in four languages in one verse. I mean people can say they don’t personally like the music or they think graffiti is vandalism that should be stopped, but they can’t front on Hip-hop’s relevance and power–so my point is, if we know it’s relevant and powerful, then what effect it has is all about how it is engaged.

RC: Why do you think people resist this culture so strongly?

SS: They’re haters. It scares them. I don’t know. Yesterday I was walking across a street in New York City and i heard a rap song rattling out of a dude’s car. The lyrics were, literally, “bitch, bitch, bitch, bitch, fuck ’em all.” People hear something like that and form a lot of judgements–as if that song must represent the entirety of a multi-dimensional global culture. Don’t underestimate racism. Or classism. We’re talking about a cultural form that emerged from the hood. There’s a lot of people out there who will hate for that reason alone.

RC: So, it’s much more than just a generational difference?

SS: There can be a generational thing. As George Clinton points out in the Foreword to Hip-Hop Genius, the music of a generation often sounds like noise to the generation before. At the same time, it was my pops who brought home rap records when I was five years old. George Clinton is in his 70s and he loves the culture, so… It’s not just generational.

RC: What can we do to get past the stigma?

SS: We need to stop engaging it so much. People write whole books trying to validate uttering the words “hip-hop” and “education” in the same sentence. There’s a place for those arguments, but I think we need to just focus our energy on building beautiful things and proving that what we know works works. Jay-Z didn’t spend years arguing with music execs who weren’t feeling what he was doing, he went and did it himself and then they started paying attention. This has happened over and over again in the rap game. No Limit and Cash Money had to build their own empires before labels recognized that the south had a rap market. Success has a funny way
of smothering stigma.

RC: Whenever one tries to institutionalize an organic movement as such, there’s always a risk of making it lame and losing the students’ interest. How do we use Hip-hop in the classroom and keep it engaging?

SS: By letting the students run it. If they are creating art that reflects their interests and aesthetics, it will never get stale.

RC: What’s next for you and Hip-hop education?

SS: Now that Hip-Hop Genius has dropped I’ve been getting some great invitations to talk about it. The video we made about Hip-Hop Genius has also gotten a lot of buzz online which has led to other opportunities. I just started a book tour where I go to cities, visit as many cool organizations and schools as I can–specifically those related to Hip-hop arts and empowering young people–and then put on an event that features their work, the work of the High School for Recording Arts, and Hip-Hop Genius. The first few events have been dope! We’d love to bring it to more cities, so holler if you have ideas about locations we should add.

————-
Here’s the book trailer for Hip-hop Genius [runtime: 4:23]:

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remixthebook: Guest Post and Tweeting

In 1997, I wrote a piece about turntablism for Born Magazine called “Band of the Hand.” Years later, I wrote a related piece for Milemarker‘s now defunct Media Reader magazine, called “war@33.3: The Postmodern Turn in the Commodification of Music.” I’ve been revisiting, remixing, and revising these previous thesis pieces ever since. I eventually combined the two and posted them here, but I’ve also written other things that spin off from their shared trajectories.

This week, I am proud to be guest-tweeting for Mark America’s remixthebook (Univeristy of Minnesota Press, 2011). In addition, I posted a piece on the remixthebook site. remixthebook and its attendant activities situate the mash-up as a defining cultural activity in the digital age. With that in mind, I tried to go back to the writings above and update them using pieces of relevant things I’ve written since. If you will, my post is a metamix of thoughts and things I’ve written about remix in the past decade and a half or so, pieces which also represent material from my other book-in-progress, Hip-hop Theory: The Blueprint to 21st Century Culture. It’s a sample-heavy essay that aims to illustrate the point.

Here are a few excerpts:

Culture as meaning-making requires participation. In addition to the communication processes of encoding and decoding, we now participate in recoding culture. Using allusions in our conversation, writing, and other practices engages us in culture creation as well as consumption. The sampling and remixing practices of Hip-hop exemplify this idea more explicitly than any other activity. Chambers wrote, “In readily accessed electronic archives, in the magnetic memory banks of records, films, tapes and videos, different cultures can be revisited, re-vived, re-cycled, re-presented” (p. 193). Current culture is a mix of media and speech, alluded to, appropriated from, and mixed with archival artifacts and acts.

…

We use numerous allusions to pop culture texts in everyday discourse, what Roth-Gordon calls “conversational sampling.” Allusions, even as direct samples or quotations, create new meanings. Each form is a variation of the one that came before. Lidchi wrote, “Viewing objects as palimpsests of meaning allows one to incorporate a rich and complex social history into the contemporary analysis of the object.” It is through use that we come to know them. Technology is not likely to slow its expanse into every aspect of our lives and culture, and with it, the reconfiguration of cultural artifacts is also not likely to stem. Allusions – in the many forms discussed above and many more yet to come – are going to become a larger and larger part of our cultural vocabulary. Seeing them as such is the first step in understanding where we are headed.

…

Rasmussen wrote, “there is no ‘correct’ way to categorise [sic] the increasing diversity of communication modes inscribed by the media technologies. Categories depend on the nature of the cultural phenomena one wants to investigate.” Quotation, appropriation, reference, and remix comprise twenty first century culture. From our technology and media to our clothes and conversations, ours is now a culture of allusion. As Schwartz so poetically put it: “Whatever artists do, they are held in the loose but loving embrace of artists past.” Would that it were so.

The whole post is here.

Many thanks to Mark America and Kerry Doran for the opportunity and to everyone else for joining in on the fun. Here’s the trailer for the project [runtime: 1:21]:

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