Tag Archives: Marketing

Decisions, decisions…

In my part-time alternate life as a consultant, I have often pondered why a person chooses to buy a Billabong sweatshirt as opposed to a Quiksilver one. The choice is not an obvious one. The products themselves are essentially the same. The name is the only real difference. The gradient between one and the other […]

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I Want That! by Thomas Hine

Columbus killed more Indians than Hitler did Jews, but on his birthday you get sales on shoes — The Goats

What at first might seem mundane subject matter is made illuminating and interesting by Thomas Hine’s engaging narrative, personal and historical examples, and downright deep digging. Excavating our culture of consumption from the perspectives of power, responsibility, discovery, self-expression, insecurity, attention, belonging, celebration, and convenience, Hine unearths the desires and rituals that have made us all shoppers in one sense or another. In the spirit of the quote above, I Want That! (HarperCollins) points out the fact that we “mix up reverence with consumption.” Our every holiday is tied to purchases and a subsequent sale of some sort. (more…)

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The Tipping Point by Malcolm Gladwell

Journalist Malcolm Gladwell has put together what is easily one of the most readable books about social phenomena out right now. Borrowing by analogy from epidemiology, The Tipping Point: How Little Things Can Make a Big Difference (Little Brown & Company) is a clear, concise analysis of social epidemics and why they “tip” (“The Tipping Point” is the name given to the moment in an epidemic when a virus reaches critical mass). Gladwell says, “If you talk to the people who study epidemics – epidemiologists – you realize that they have a strikingly different way of looking at the world. They don’t share the assumptions the rest of us have about how and why change happens.” (more…)

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