Articles Archive for February 2018

Reviews »

February 17th, 2018 | Comments Off on Media Literacy: Curing the Common Code | Category: Reviews
Media Literacy: Curing the Common Code

“Media literacy” is as socially contested a term as they come. Its meaning of has been debated at least as far back as 1933 (see Tyner, 2010).It’s not difficult to make the case that Marshall McLuhan‘s work in the main was about media literacy. Not to mention Howard Rheingold‘s lengthy and thorough work on new media and social media literacy.

So much has changed and changed hands since McLuhan left us. The computer moved from business and industry to the home and finally to every place and pocket available. In Coding …

Essays »

February 02nd, 2018 | Comments Off on The Ends Against the Middle | Category: Essays
The Ends Against the Middle

To point out changes in the media landscape is to recite clichés. Everything is different, and nothing has changed.
Those two forces are flipping our media environment inside out. On one end, broadcasting became narrowcasting, and has now become microcasting. Advertisers and politicians are able to send ever-more targeted messages to smaller and smaller groups, moving from the broadcast model of one-to-many to something ever-closer to one-to-one. This shift has allowed an entity to tell one person one thing and then next person something possibly contradictory and gain the support of …