Post-Self is a grim survey of all the ways we attempt to escape the limitations of our physical forms—technology, rapture, drugs, death—with a Foreword by the cultural critic Mark Dery titled “Welcome to the Misanthropocene.”
“We are all perpetually holding ourselves together. Our breath, our blood, our food, our spit, our shit, our thoughts, our attention—all tightly held, all the time. Then at death we let it all out, oozing at once into the earth and gasping at last into the ether.” — from POST-SELF
The back cover copy reads as follows:
In the 21st century, the body has become a prison—a problem to solve, a boundary to break. Post-Self plunges into the dark urge to escape flesh and mortality by any means necessary: technology, cybernetics, drugs, death, or pure rapture.
From horror movies to heavy metal, from radical philosophy to science fiction, this book explores how artists, writers, and visionaries have imagined transcending the human form. What drives our desire to shed our bodies? What lies beyond the self?
Bold, unsettling, and fiercely intelligent, Post-Self journeys through the shadowlands of the modern imagination—where dissatisfaction becomes inspiration, and escape is the ultimate creative act.
“Once the soul looked contemptuously on the body, and then that contempt was the supreme thing — the soul wished the body meagre, ghastly, and famished. Thus it thought to escape from the body and the earth.” — Friedrich Nietzsche, Thus Spake Zarathustra
What other people are saying about it:
“Too often philosophy gets bogged down in the tedious ‘working-through’ of contingency and finitude. Post-Self takes a different approach, engaging with cultural forms of refusal, denial, and negation in all their glorious ambivalence.” — Eugene Thacker, author, In the Dust of This Planet
“Using Godflesh—the arch-wizards of industrial metal—as a framework for a deep philosophical inspection of the permeable human form reveals that all our critical theory should begin on the street where wasted teen musicians pummel their mind and instruments into culture-shifting fault lines. Godflesh are not just a ‘mirror’ of all the horrors and glories we can inflict on our bodies, but a blasted soundscape of our moans. Roy Christopher’s book is a thought-provoking and delightful crucible of film, music, and the best kind of speculative thought.” — Peter Bebergal, author, Season of the Witch
“In his trademark breezy yet precise style, Christopher discusses everything from stimoceivers to Southland Tales, everyone from Henry Lee Lucas to Brummbear, and all without ever losing sight of his central points of reference: our all too malleable somatic limits and Godflesh’s Streetcleaner. And the combination here could not be more apposite, for however much we stretch and augment the reaches of our physicality, imagining ourselves the theophanies of some as yet speculative deities, we get no closer to getting away from ourselves, becoming Godly it seems only in the sense of becoming increasingly empty.” — Gary J. Shipley, author, Stratagem of the Corpse
“Through the lenses of Godflesh, J.G. Ballard, UFO phenomena, psychedelics, serial killings, and so much else, Christopher investigates humanity’s growing inclination to escape our bodies, to escape our species, to escape life itself.” — B.R. Yeager, author, Negative Space
“A peculiar hybrid of Thomas Ligotti and Marshall McLuhan.” — Robert Guffey, author, Operation Mindfuck
“An interesting read indeed!” — Aaron Weaver, Wolves in the Throne Room
I am proud to announce that the University of Georgia Press has deigned to publish The Medium Picture. To wit, I was born in Georgia, and I attended UGA briefly during my first attempt at grad school. This project is very close to my heart, and I am stoked to have the UGA Press putting it out.
Here’s the brief overview:
The ever-evolving ways that we interact with each other, our world, and our selves through technology is a topic as worn as the devices we clutch and carry everyday. How did we get here? Drawing from the disciplines of media ecology and media archaeology, as well as bringing fresh perspectives from subcultures of music and skateboarding, The Medium Picture illuminates aspects of technological mediation that have been overlooked along the way. With a Foreword by Andrew McLuhan, itshows how immersion in unmoored technologies of connectivity finds us in a world of pure media and redefines who we are, how we are, and what we will be.
The book uses ideas from William Gibson, Marshall McLuhan, and Brian Eno, examples from Fugazi, Radiohead, Gang of Four, and Run the Jewels, and artists like Christian Marclay, Richard Long, and Laurie Anderson. It’s post-punk media-theory!
I proposed a book for Bloomsbury Academic’s 33 1/3 Series on Streetcleaner by Godflesh. This being one of my all-time favorite records by one of my all-time favorite bands, I really wanted to tell its story. I knew it was a long shot: Bloomsbury received 471 proposals in this round and are planning on publishing a mere twenty titles. Today they narrowed the pile to a “long list” of ninety-four, and mine was not one of them. So, in lieu of the book, here is the Sample Material and Table of Contents from my proposal. Enjoy!
GODFLESH Streetcleaner (Earache Records, 1989)
“It’s just a matter of time, for me, before our ultimate extinction, and I can’t say we don’t deserve it.”1 This quote from Justin K. Broadrick sums up quite a lot of his motivation as an artist. His prolific career involving countless bands and projects spans over three decades. But it also says a lot about what many would call his most important band and their most important record. That band is Godflesh, and that record is Streetcleaner. “I don’t have a very optimistic view of humanity,” Broadrick said in the early 1990s, not long after Streetcleaner had been unleashed on the world. “Eighty percent of it is shit, and as a whole, mankind is very weak and without any kind of purpose. Once in a while, people need to be crushed emotionally and intellectually to be reminded of reality. That’s the basic purpose of our music…”2 Rebelling against their backgrounds and the very metal scene that spawned them, Broadrick says, “[W]ith Godflesh we were like, fuck everyone. And that was obviously cultivated even further to make an album like Streetcleaner.”3
In the late 1980s, metal was fast and heavy. The underground was ruled and regulated by thrash, death metal, and grindcore, each with its own set of stringent rules and rabid fans. Today’s wildly popular black metal was still in its infancy. Godflesh’s debut was sluggish in comparison, and they used a drum machine instead of a live drummer, anathema in the stodgy metal underground. “For at least the first year that we played,” Broadrick remembers, “there were people chanting, ‘Where’s the drummer?’ or ‘You’re too fucking slow!’”4 Their initial reception was not promising, but as Broadrick put it at the time, “It’s got a sound, and it’s unique. And it’s fucking heavy.”5
When Godflesh’s first full-length record came out on November 13, 1989, I was just out of high school. In an issue of SPIN Magazine at the time, Faith No More’s Mike Patton described Streetcleaner as the sound of your Walkman’s batteries running down. That was enough of an endorsement for me to seek out the record. As well versed as I was in the metal of the time, what I found was like nothing I’d ever heard. Streetcleaner plods along at the pace of some giant factory, guitars and bass pummeling to the sound of machines rumbling. “Godflesh is totally borne from those first twenty four years of my life that I spent in Birmingham,” Broadrick remembers. The bleak, industrial environs of Birmingham gave birth to other dark, heavy, canonical outfits like Black Sabbath and Judas Priest. The oppression of being “amongst crowds of people, being surrounded by concrete,” as he puts it, shaped who Broadrick is, and the way he expresses it. “To me, I don’t think Godflesh would have existed if I’d come from another environment. It’s absolutely a reflection of the environment that I grew up in.”6 The overall sound is simply crushing, and Streetcleaner is a genre-defying and a genre-defining record. In fact, the newly reunited Godflesh performed the record in its entirety at Holland’s Roadburn Festival last year, illustrating its lasting influence. “It is an angsty record written by a couple of teenagers,” he said of the performance, “and it still resonates now. In fact, even more so, to some extent.”7
“With Godflesh, we try to aim at something quite off balance, off kilter, a lot different from anyone else,”8 he told me in 1996. Since its inception, Godflesh has been Broadrick and Christian “Benny” Green with their drum machine, and as strange as it may seem for a band as heavy as Godflesh is, hip-hop has been an obvious element in their overall sound. “I think hip-hop is more important than any sort of rock music,” stated Broadrick matter-of-factly. “Most of the beats are fatter and heavier than your average rock n’ roll riff.” One of the major sonic tenets of Godflesh is that under the monolithic basslines and ear-searing guitar riffs lie hip-hop’s most brutal break beats. Not realizing what a total hip-hop head Justin is, people tend to miss the often low-key references to the genre in Godflesh’s music. “I’ve done lots of interviews with these metal magazines and they’re really confronted by the hip-hop thing like, ‘what the fuck is this?!’ They really don’t get it that I’m really into hip-hop.”9 The next year, Broadrick was even more frustrated with trying to shed Godflesh’s metal skin: “All of these metal magazines are so pissed off at the way that metal has been treated that they don’t even want to take a look at something like hip-hop,” he told me. “I try to stress to them that I’ve always hated metal. I’ve just used and abused it. I think people like to think that before we made Streetcleaner that we were some long-hair band who’d just discovered industrial music when that’s not the case at all. The first music I was into was punk rock. It’s so hard to convey these ideas to these people. They always come to me with how metal should go back to what it was in the eighties, and I’m like, ‘bloody hell!’ I’ve always found metal rather conservative.”10
In a more recent interview, he describes the collision and collusion of genres inherent in Godflesh’s sound:
I guess one of the things about metal is that it’s really stigmatised, even with myself in Godflesh, when we first became somewhat popular, I was very eager at that time to distance myself from metal, and I think that’s because at the time there was very little like Godflesh. The most popular metal when Godflesh became popular in 1989/90 was the back-end of the hair metal thing, and Godflesh played with a lot of bands, a lot of tours in America like that, and I became quite repulsed by the whole circus of heavy metal. But, essentially, I’ve always been excited by what’s central to heavy metal, which is the sound, the texture of heavy metal. That was it, for me. Godflesh was about pure reductionism, minimalism, reducing heavy metal to its absolute primitives. But also… these elements of electronica, machines, quite literally the very primitive stages of being able to program computers and use machine beats, which for me, initially, was as informed by Public Enemy and Eric B. and Rakim records as it was anything beyond that and being able to create beats bigger than a human drummer could do.11
To wit, the beat on the song “Christbait Rising” from Streetcleaner was Broadrick’s attempt to copy the rhythm break from 1988’s “Microphone Fiend” by Eric B. and Rakim.12 “We have our own bastardized idea of what we can do hip-hop-wise… It comes out even more perverted this way.”13
Godflesh has always pushed limits in one direction or another. Streetcleaner is the germinal industrial-metal hybrid sound that bands all over the world are still trying to recreate — and Godflesh continued innovating and never looked back. Since officially disbanding Godflesh in 2002, Broadrick has been busy with a band called Jesu (whom he named after the last song on the last Godflesh record, indicating a continuation of sorts of their sound), and his original musical outlet Final, among other various remixes and collaborations. With the reuniting of Godflesh in 2010, Broadrick admits that he finds himself at home in the band. “I think Godflesh is still presenting exactly what I grew up with and exactly what runs through my blood, “ he said in 2011. “It’s really important that that sense of expression is back in my life. I think I’d lost it through Jesu. But really, it’s not just some re-visitation for me, it really feels like I’ve gone back to what I am in a way.”14
Justin Broadrick was born on August 15, 1969 in Birmingham, an “unpleasant” area that he describes as “the Detroit of England.”15 His first few years were spent on an actual hippie commune before his family – he, his mom, and stepfather; his real father was a heroin addict whom he didn’t see until he was fifteen years old – moved into a council estate, the projects of England. By the age of twelve, Broadrick found Punk rock and industrial bands like Throbbing Gristle and Whitehouse, as well as krautrock like Can and Brian Eno’s early ambient work, all of which would inform his own musical output. He started messing around with some of his stepfather’s music gear, and taught himself guitar. “[W]hen I began to play guitar,” he explains “I mastered one bar chord and realized that I could any Crass song I wanted. That was pretty satisfying in itself. Music was like a dirty word when I went to school in 1978. Everyone was just into football hooliganism. But at home, I was absolutely inspired at a very young age to act in my environment, both in the form of music and to some extent against the oppressive environment I was in.”16
In the early 1980s, zines and tapes were heavily circulating through underground networks. Broadrick’s interest in extreme music and in finding like-minded individuals naturally landed him in the middle of this subculture. He started his first band, Final, and recorded many cassettes. Through these exchanges, he joined a band called Fall of Because. Benny Green, Paul Neville, and Diarmuid Dalton – all of whom Broadrick still works with in different projects – made up the rest of the band. Broadrick joined them on drums, replacing their drum machine. Fall of Because’s one recorded demo (which was compiled with live clips and released as the record Life is Easy in 1999) hints at the cold nihilism that would become Godflesh’s signature sound.
Broadrick had two more short stops before forming Godflesh proper: He played guitar on the first side of the first record by Grindcore pioneers Napalm Death, and drums for the down-tuned, sludgy, metal band Head of David. “Head of David already had an album out,” Broadrick explains. “They were the only people I knew who had fans and actually had a record in the shops. It wasn’t just opportunistic for me, that first Head of David album I actually adored. I thought it was fucking amazing. With Napalm Death, we played with them a few times, and they were absolutely stunning. When their drummer left, they saw me drum with Fall of Because and invited me to join.”17
His exit from Head of David was the real beginning of Godflesh “They wanted to lose a lot of the noise and the qualities that had attracted me to that band,” he said. “So, when they kicked me out of the band, I thought, right, I want to do something that takes the basic premise of where I wanted to go with Head of David, low-tune everything, make it brutal,”18 to take it “to the gutter, make it more machine-like”19 In the meantime, Fall of Because had broken up, leaving Benny Green free to join Broadrick’s new project. “Godflesh really became my vision, and Ben Green was really into the same type of stuff… and we already had our songs from Fall of Because so we began with those… I was really influenced by people using drum machines, most notably some of the hip-hop at the time: Public Enemy, Eric B & Rakim. When I first heard some of those records, I was astonished at the brutality of their drum machines, and I really was excited by that sound. I really wanted something inhuman sounding and beyond human capability. And I was already a drummer, so I knew what beats I wanted to hear. I wanted to hear them in the most disgusting, heavy fashion going.”20 Their self-titled debut EP on Swordfish Records made the promises that 1989’s Streetcleaner finally delivered on: songs awash in wailing, scraping guitars, dirge-like, lumbering bass lines, brutal, machine-driven beats, and Broadrick’s anguished vocals. It was like nothing else at the time. The second wave of industrial music, a beat-driven and mechanistic subgenre that found its roots in Throbbing Gristle, Einsturzende Neubauten, and Lou Reed’s Metal Machine Music, was in full swing. Though no one else was mixing metal with machines quite like Godflesh, fueled by the popularity of Ministry, Skinny Puppy, Nine Inch Nails, and the output of Chicago’s WaxTrax Records, the movement gave audiences a cultural reference point and made Streetcleaner an underground hit for Godflesh and their label Earache records. It wasn’t long before the majors came courting.
“I remember being stunned when I heard that first Korn album,” Broadrick said in 2007, “because there’s so much Godflesh in that, but used in this commercial way. It was weird. Like, wow, I guess it had to happen at some point; somebody had to take these sorts of sounds and make them digestible.”21 Everyone from innovative rappers like El-P to more obvious followers like Isis acknowledge the record’s prescience. “At the time when Isis started,” singer and guitarist Aaron Turner said, “there weren’t a lot of other bands exploring that territory; Godflesh were one of the few founding fathers of that sound. They were taking influences from a number of different places and didn’t really fit in anywhere.” Isis covered the title track from Streetcleaner as homage to its influence on them. “Justin has been ahead of most musicians,” attests Alap Momin of noisy hip-hop group dälek, “reinventing genres from grindcore to hip-hop to drum and bass and more for almost twenty five years. It’s pretty insane when someone can pull that off once, but to do it repeatedly in a variety of genres is really ridiculous.” Burton C. Bell of industrial metal band Fear Factory said, “Streetcleaner is a fantastically produced and written record; every song is an opus.”22 The full reach of Streetcleaner’s influence is difficult to gauge, but it’s safe to say that much of what is considered metal in the twenty-first century wouldn’t exist without it.
1. Introduction: On the Grind: The Prequel – in which we find out where Godflesh and Streetcleaner came from, including Justin K. Broadrick’s fraught beginnings, his first band Final, Napalm Death and its separate ways, his brief stints in Fall of Because and Head of David, and his forming Godflesh proper. An introduction to the analysis of subcultures (specifically music subcultures; cf. Dick Hebdige, Simon Reynolds, et al.), which is imperative to understanding the formation of Godflesh and the creation of Streetcleaner, will be included here.
2. Streetcleaner: The New Blueprint – the record that’s a little bit grind, a little bit industrial, a little bit something else. This chapter will be not only an in-depth look at the making of Streetcleaner, including discussions with Broadrick and his bandmates, but also at the cultural conditions – socioeconomic, technological, and musical – that influenced its creation.
3. Hip-hop: Under the Influence – No drummer could do what they wanted done; it took the power of a machine. Making sense of the genre-bending and blending of Godflesh’s debut through Broadrick’s punk roots, metal beginnings, and hip-hop obsession, and how they all influenced the sound of Streetcleaner.
4. Stray Pavement: What Hath These Clean Streets Wrought? – which will investigate the influence of Streetcleaner, from its industrial Imitators (e.g., Fear Factory, Stabbing Westward, Gravity Kills, etc.) to its contemporaries (e.g., Nine Inch Nails, Ministry, Skinny Puppy, etc.) and its lasting influence, from the rap-rock fusion (e.g., Rage Against the Machine, Limp Bizkit, Linkin Park, etc.) to nu-metal (e.g., Korn, Deftones, Tool, etc.), and what Broadrick thinks of his creation’s legacy.
5. Potholes in My Soul: Growing Pains and Dead Batteries – A brief look at the rest of the Godflesh oeuvre, the dissolution of the band, and why Streetcleaner still stands out as the classic that it is.
6. Conclusion: Go Spread Your Wings: The Soul of a New Machine – A parting glance at Broadrick’s post-Godflesh band, Jesu, and what the future holds for the recently reunited Godflesh as well as the recently reissued Streetcleaner.
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Many thanks for the time and consideration of David Barker, John Mark Boling, , and the whole team at Bloomsbury Academic for the opportunity. And congratulations to the ninety-four on the long list!
I have a real hatred of false headlines, titles of articles that lie about their contents. The latest one to catch my ire was James Altucher’s “Self-Publishing Your Own Book is the New Business Card.” Mainly because, well, it isn’t. As much as we may try with apps and QR-codes, as well as traditional things like stickers and postcards, there still isn’t a token of identity that works like a business card. I don’t wholly disagree with Altucher’s article, just the parts where he claims his headline. The article is actually about why you should self-publish as opposed to seeking a publisher, and, as a publisher of my own first book, I can safely say that it isn’t my new business card, but that I do support the practice.
I listen to the vapid resignation coming from capital-P publishing and to the stories of corporate awfulness my friends endure, and I think if we landed half the punches we’re pulling now out of misplaced deference and outdated political instincts, we would bury them. — Erin Kissane via Twitter, October 10, 2011
I published my first book, Follow for Now: Interviews with Friends and Heroes (Well-Red Bear), five years ago, and I learned the process as I went through it. The tools for doing so have gotten much better, faster, and easier to use. I did Follow for Now largely “the hard way” at the time because I wanted control over every aspect of the book. I didn’t want it to look self-published. Due to advancements in the available technology, those concerns have lessened quite a lot, and I probably wouldn’t do things the same way now. Here are some of the things I’ve learned in the process, in the hopes that you can avoid some of the same issues now.
Design: As I said, I didn’t want my book to look self-published, so I hired a designer. I am also fortunate to have designer friends, some of whom have book design in their repertoires. I tapped Patrick David Barber and his partner Holly McGuire to do mine. I was originally going to hire Patrick to do the cover, but they took on the whole project, and I am very, very thankful that they did. It’s difficult to put a price on great design, and I didn’t pay them near what the job was worth, but I can confidently say — thanks to Patrick and Holly — that Follow for Nowlooks at home with any book on the shelves at the various bookstores, libraries, and homes that carry it.
Editing:Follow for Now consists of the best interviews from my old website frontwheeldrive.com. I spent a year and a half choosing, categorizing, and arranging the interviews into a form suitable for publication as a book. Once I got it pretty close to what I thought the final version would look like, I’d read those interviews so many times that I didn’t feel comfortable doing the final copyediting. I was simply too close to the content. I hired another old friend, Adem Tepedelen, to help me get the words all together. This was a step I didn’t anticipate when I started this journey, but again, I’m glad I did it. Adem found so many inconsistencies, misspellings, awkward sentences, and other holes that I’d never seen — even in all the years some of this stuff had been online. Get a skilled third party to help you get your copy tight.
Indexing: I cannot express how frustrating it is as a researcher to pick up a book, flip to the back to look up something that you know is in it, and find that there’s no index to help you locate it. Since Follow for Now contains so many people, ideas, books, records, and so on inside, I thought it was imperative that one be able to find the information in as many ways as possible. I was advised not to do the indexing myself (and I felt the same way I felt about the copyediting), so I hired Steve Connell (from the awesome Verse Chorus Press) to do mine. It was well worth it. There are rare cases when an index might be superfluous, but most nonfiction books should have one. Don’t skimp on the index. Your readers will thank you.
Distribution: I ordered a thousand copies of Follow for Now. They arrived on my doorstep in Seattle on a wooden palette. A thousand books is over forty boxes of twenty-four books each. It’s about half a standard palette. As a physical presence, it’s no joke. I’ve moved three times since then. Maintaining one’s own inventory at this point is absolutely ludicrous. I wouldn’t recommend it to anyone unless you happen to have your own warehouse and aren’t planning on moving anytime soon. The print-on-demand services have gotten much better, and if I were doing a book myself right now, I’d certainly be looking hard in their direction.
I moved just a few months for a new job after that palette of books arrived, so I missed out on shopping the book to a lot of independent distributors. If you go this route, look into distribution before your inventory comes knocking.
Digital: Given the current battles over digital distribution, I am loathe to mention Amazon, but there’s no denying their power. If you have an ISBN (and you shouldn’t have a book out without one), then you can get your book listed on their site. I make no money from Amazon sales of my print book, but having it on their site has raised its profile. If you choose to use one of their services for digital and print-on-demand publishing, you get their distribution platform automatically. This is powerful stuff, but be sure check out all of the terms of service in full: You can certainly use their strength without signing over your soul. I hired Josh Tallent at eBook Architects to convert my book’s raw files to Kindle-readable ones. Google Books and other digital distributors have their own sets of legalese to sift through. Don’t sell yourself short.
Local: Check with all of your extant local independent bookstores. Most have consignment deals and many will buy books from you outright. See what they have as far as local events as well. A reading or talk from your book can sell a few copies and raise your profile in your own area, which, if done well, can lead to more exposure online as people post and Tweet about you and your new book.
Web: I am fortunate enough to have a background in web design, so can build my own websites. If I didn’t, I know several people who could help in that area. Again, in the five years since Follow for Now, the technology has advanced enough that free sites can do the trick. Having a website to highlight elements from the book and press about it is invaluable, but at least a landing page with all the pertinent details about your book is imperative.
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There are many other things you can do to get your book out and raise awareness about it, but these are the basics. “Self-publishing” is a misnomer if there ever was one. It still takes a team of people to do it successfully. You should be prepared to do most of the work yourself, but chances are you have friends who can help where you fall short. I have told many classes that if you have a book written, you can have it out tomorrow. Just make sure you’re ready for the challenge: Be prepared for years of work. Having a completed volume in hand is only about half the job; it’s the end of one phase and the beginning of another. I’m still learning as I go.
Yep, nearly five years after its release, Follow for Now is now available at BookPeople in Austin, Texas. As you can see in the photo below, it’s in the General Science section, and I am quite proud.
It’s also in Cyberculture & History, and right now, in the New Arrivals.
So, if you’re in Austin and don’t have a copy, stop by and get yours.
Many thanks to Michael McCarthy and everyone at BookPeople for their support. And to you for yours.
The book was originally published in 2007, which makes it a rare, paradoxical and infinitely fertile cross between sort-of-contemporary cultural critique of the present and near-prophetic time-capsule of the recent past, swiftly fluttering across disciplines and ideologies to deliver a powerful cross-pollinator of modern intellectual and creative curiosity…
The time elapsed since the book’s publication makes it particularly fascinating to reverse-engineer how the ideas in recent popular books by these thinkers originally germinated…
Relentlessly stimulating and insight-packed, Follow for Now is the kind of book I’d like to see published every decade, and devoured every subsequent decade, from now until the end of humanity.
You can read the full write-up here. Many thanks to Maria for the kind words and attention, and to my man Jeff Newelt for making the connection. These two truly get it, and it’s inspiring to have connected with them.
This is the Prezi from my guest lecture this week at the University of Illinois Chicago. Use your arrow keys to flip through or go full-screen for best results.
My friend and colleague Mike Schandorf required Follow for Now for his Writing for New Media class this semester at the University of Illinois at Chicago. He snapped this shot of the stack of copies in their bookstore. I’m stoked.