Spike Jonze’s Twizzler Lakai Commercial

April 16th, 2010 | Category: Marginalia, Videos

Directed by Johannes Gamble and Federico Vitetta, this one-minute clip of Rick Howard, Mike Carroll, and Spike Jonze quickly captures the spirit of skateboarding with your friends. Its handful of brief vignettes illustrate how sessions out on the board are as much about clowning on each other and dorking around as they are trying to land genetically enhanced, “molecular” kickflips — even though the latter is what people will be talking about.

I haven’t seen a commercial snatch such a snapshot of a feeling since Terry Richardson’s Belvedere Vodka clip. See for yourself [runtime: 1:00].

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